Of George Lampiris
The increase in the prices of fast consumer goods is presented in the report of the measurement company of organized retail, IRI, for the period January – October 2021.
The average price increase based on IRI data for this period amounts to 2.1% in supermarkets compared to the corresponding ten months of 2020.
The largest increases are recorded in personal care products with 5.5%, followed by increases of 2.5% in food and 0.9% in home care products. In any case, the share of food in the total turnover in supermarkets is at the level of 80.6% for the reporting period, so it is the category that actually affects sales the most.
The increases are due to the inflationary trends recorded in the market recently as a disproportion of supply and demand of goods, which in October according to ELSTAT was at 3.4%, based on Eurostat for November in Greece amounted to 4.3 % and the ELSTAT data that are expected in the coming days and will also relate to November will most likely indicate an inflation rate close to 5%.
Increased turnover for supermarkets by 1.9% in ten months
At the same time, a rapid increase in turnover of 1.9% is recorded by fast-moving consumer goods in Greek supermarkets during the ten months of 2021, as shown by the same data.
This practically means that their sales amounted to 6.5 billion euros, from 6.39 billion in 2020 in the corresponding period. If we isolate in October in terms of sales of fast-moving goods in terms of value, it recorded an increase of 1%.
Of the total sales we mentioned 76.3% of the turnover comes from fixed barcode products, ie from packaged consumer goods and the remaining 23.7% comes from weighing products such as cheese on the counter or cutting meat in the butcher shop of a supermarket store.
This year the market is led by food, which is moving upwards in sales compared to the period January – October 2020. Specifically, the growth rate of sales of food category in supermarkets moved up by 2.6%, while personal care products – the second largest category of consumer goods – recorded a decline in sales by 2% and household products also a decline in sales by 2.5%.
It will be recalled that last year in the respective ten months food increased by 7.9% compared to 2019, personal care products by 6.8%, while the champion among the three major categories of fast-moving consumer goods was household cleaning products with +13 , 3%, which was mainly due to the increased willingness of consumers to buy disinfectants and cleaning products for their home.
Examining individual categories and the course of their sales during the months of this year, January – October, the biggest drop is presented by cold cuts with -5.1%, followed by dairy products with -1.8% and meat with -0.9% .
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Source From: Capital
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