As it became known, the domestic automobile manufacturer AvtoVAZ plans to present a subscription program for Lada cars as early as next year, as reported by Vedomosti.
A presentation of the project is being prepared for subsequent approval by the management of AvtoVAZ. I believe that the final decision on the launch of the project will be made at the end of the year.
A source
The final decision on the launch of the subscription program will be made only at the end of this calendar year. It is also reported that the company is questioning the possibility of implementing such a project, since it will be difficult to make a profit on it. If the project is eventually launched, then initially it will be focused on large cities.
Similar services of major manufacturers have already been launched in Russia, including Hyundai Mobility, Volvo Car Drive, Kia Mobility, Skoda Smart Drive, Audi Drive. These services are somewhat reminiscent of car sharing, but at the same time we are talking about a longer period of car use.
The global car subscription services market is booming, with Allied Market Research forecast to grow from $ 3.5 billion in 2019 to $ 12 billion in 2027.
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