The lawyer and influencer Suzana Ferreira said on Instagram that a couple who disputes a baby reborn hyper-realist toy, profited with doll accounts on social networks.
For this reason, the former companions dispute, in addition to the possession of the doll, the administration of profiles that generate engagement, advertising and profits.
“Baby Reborn has an Instagram, that the other part [do casal] It also has the desire to be an account administrator, as the profile already yields monetization. According to her, the baby’s Instagram should be of the two people. The account is a digital asset today, so it can also be considered as heritage. ”Said Suzana.
In addition, the client who sought the lawyer wanted to regulate the “coexistence” with the doll and prevent the former partner from having access to “Reborn daughter”. The impasse also includes the division of doll costs and a layette made for the baby.
“It’s not meme,” said the lawyer, who said she was shaken by the case. “The madness of society directly impacts our profession. They are real demands,” he wrote.
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What is Baby Reborn?
In recent months, the Reborn babies They remained attention on social networks – and search platforms.
According to data collected by CNN on the platform Google Trends, The interest in hyper-realistic dolls hit peaks last year. The product is increasingly consolidating a Cultural and emotional phenomenon.
Reborn babies became popular in Brazil in the early 2000s and, as the years and increased technology, were increasingly resembling real babies.
In 2024, search for the subject began to grow in September, reaching the first peak of the last 12 months in October. The maximum degree of searches took place again in December and recently came close in April 2025.
Main research on Baby Reborn in Brazil in the last year
The search champion is with Father Fábio de Melo . In early April this year, the religious leader visited a maternity in the United States and “adopted” a Reborn baby that portrays the Down syndrome. The attitude was a tribute to his mother, Ana Maria de Melo, who died in 2021, at the age of 83.
One of the biggest search is also “Baby Reborn Childbirth”. This is because, the influencer Sweet Carol, viralized with a video where he portrays the doll “born” in a realistic way. THE Video accumulates over 100 million views on Tiktok so far.
Third place is for “Reborn Baby Meeting”. The event, which took place in April this year, also viralized on the internet and was a special place where Baby Reborn “owners” were able to exchange experiences.
Other outstanding searches was “Baby Reborn of Paper to Draw” and “How to Make Baby Reborn of Paper”.
* Under supervision
This content was originally published in a couple who play Reborn Reborn profited with a doll account on social networks on the CNN Brazil website.
Source: CNN Brasil
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