After having “challenged” the New York stock exchange with its last show a few days ago among the fixed monitors – because the stock exchange was closed – now Balenciaga is preparing to embark on a new journey among cryptocurrencies.
Indeed, the brand has decided that cryptocurrency payments are allowed. It starts from the United States, where online and in his flagship store – like the one above Rodeo Drive to Beverly Hills or in Madison Avenue to New Yorkthis payment formula will be accepted.
A small step, sure, but with the intention of bringing the company to expand to other regions and e-commerce sites. Although all the details have not yet been disclosed, it is likely that major cryptocurrencies such as Bitcoin and Ethereum. This is just the latest news that a brand of the group Kering decides to adopt in this area, like Gucci – still part of the group – which he recently announced he would accept 10 cryptocurrencies before the end of the year.
More and more brands are opening up to the possibility of accepting the use of cryptocurrency as a form of payment, also triggering a debate according to which this would make a sector like the luxury one even more exclusive. What is certain is that the transition to new forms of payment like these, especially in the field of fashion, will become more and more common over time.
Source: Vanity Fair