Barbiecore: check out how to use this trend with looks tips

Inspired by the looks of Barbie dolls, barbiecore fashion has become an increasingly strong trend in the fashion world.

From runways and red carpets to the streets, pink pieces bring a new vision to break standards about femininity, beauty and fashion.

Beyond aesthetics, the trend has sought to overcome gender norms, embracing femininity as a form of empowerment and encouraging people to express themselves, each in their own way.

Understand how aesthetics came about and what are its main characteristics.

What is the Barbiecore trend?

Barbiecore is the name given to the style that is inspired by the aesthetics of the Barbie doll and has conquered the fashion world today.

It all started with the announcement of the recording of the film Barbie, a production by Greta Gerwig starring Margot Robbie and Ryan Gosling.

The actors appeared on the sets of recordings in 2022, with looks of vibrant colors and various shades of pink, classic features of the doll created by Mattel.

The images circulated on the internet and, from there, the style began to gain prominence on social networks and it didn’t take long to fit into the most commented fashion niches on TikTok and Instagram, for example.

Soon after, brands like Balenciaga and Valentino developed pieces aimed at this trend, with many shades of pink.

Maison Valentino presented its autumn-winter collection, called “Pink PP”, in a parade at Paris Fashion Week, with completely pink looks, which boosted the trend of Barbie-inspired compositions.

Check out more details about the brand’s show in Rome, which focused on the pieces in the most vibrant shade of fuchsia, called “Valentino Pink”:

Main characteristics of the Barbiecore look

The main feature of the Barbie-inspired style trend is the use of pink pieces, usually in monochromatic looks.

The different shades of pink are present in clothes, shoes and accessories. Pink and more vibrant colors gain greater prominence in productions.

In addition to the pink in evidence, barbiecore fashion makes a lot of use of skirts and dresses, as well as more extravagant accessories.

In general, the main characteristics of the style are:

• large accessories;
• pieces in pink tones;
• more vibrant colors, like pink;
• parts or items with metallic details;
• high heels and thicker, platform style;
• shiny textures like vinyl, leather and glitter.

Another detail present in the productions inspired by the Barbie universe are the hair in a high ponytail and makeup that also brings shades of pink.

Pieces with retro influences also stand out, as seen in the images from the movie “Barbie”.

How to adhere to the barbiecore style?

Pink is featured in the trend, but there are several ways to compose looks and include the style in the wardrobe, adapting it for the most diverse occasions.

Check out tips for adhering to Barbie doll-inspired fashion at different times.

day by day

In everyday life, it is possible to explore the use of looks inspired by this trend in different ways.

In moments of leisure, which allow for a more relaxed look, for example, betting on all pink and creating a monochromatic look can be interesting.

In addition, mixing different shades of pink or even combining pieces of similar or complementary colors, such as purple, red and green.

For those who prefer a more discreet look, one option is to use pink in accessories or makeup. Another tip is to opt for softer shades of pink, balancing them with more vibrant colors.

swimwear

Beachwear also incorporated details of the Barbie-inspired look into its pieces. Bikinis, swimsuits and bathing suits bring different shades of pink to follow the trend.

Pink is highlighted, but it is possible to observe other references in fashion and create other combinations. Pieces that mix softer tones with more vibrant tones are an example of this.

Another option is the composition with orange, purple and green for a more stylish look. For a more balanced look, it’s worth using pink with white and other neutral colors.

In beach fashion, it is also interesting to bet on accessories, such as bags and hats. Models with a more retro look are another highlight, following the Barbie style.

Work

At work, an environment that tends to have a more formal atmosphere, it is possible to choose pieces according to the dresscode of each company.

To avoid mistakes, the ideal is to look for a less flashy look, with greater balance in the compositions.

A tailor-made blazer in pink or in softer shades of pink, for example, can bring this Barbie fashion reference without taking away the formality of the look.

The same goes for tailored pants in these shades, which can be paired with a shirt in a more neutral color, such as white, to create balance and maintain a professional look.

Using pink accessories is also a way to insert details of this trend into the look without leaving the formality.

Barbiecore in the world of celebrities: see how they are using this trend

Hailey Bieber, Lizzo, Zendaya, Anne Hathaway: these are some examples among the many celebrities who have already joined the trend and have been clicked with a Barbiecore look at the most different times.

Each with their own style, the famous adapted fashion for different occasions. Lizzo, for example, appeared with the pink look more than once, including as a costume in one of her shows.

On the occasion, in addition to adopting the monochromatic look, the singer bet on the vinyl piece, ruffles and a hairstyle inspired by Barbie dolls.

Hailey Bieber, in turn, combined the shorter skirt with platform shoes and more eye-catching accessories, including glitter in the look.

Zendaya wore the all pink look to attend the Maison Valentino show, getting in the mood for the “Pink PP” collection. Anne Hathaway also participated in the event, bringing the trend in a different proposal.

While Zendaya opted for more formal, tailored pieces, Anne opted for shine and platform heels.

The different ways of adhering to this style indicate how democratic and flexible it can be. Another aspect that reinforces this point is the fact that the trend is not restricted to the female audience.

Among celebrities, Harry Styles, Lil Nas X and Sebastian Stan are some names that have already shown themselves to be adept at the Barbie-inspired look.

Styles and Lil Nas X have already chosen all pink looks for costumes in their presentations, while Stan bet on the trend to accompany the Valentino fashion show.

In Brazil, names like Marina Ruy Barbosa, Pedro Sampaio and Bianca Andrade have already appeared with styles inspired by the Barbie universe.

Barbiecore and representation

Over the years, the Barbie doll has gone through several changes and, today, she promotes diversity and representativeness in her lines, something that is also reflected in the Barbiecore style.

If before this universe was known for blonde, feminine and light-eyed dolls, today it increasingly seeks plurality in its products.

An example of this is the recent launch of the first Barbie with hearing aids. In addition to her, other models have been launched in recent years to diversify the lines, such as the Barbie in a wheelchair, with vitiligo and the doll with braids.

This inclusion is also a flagship in the style that has taken place in current wardrobes.

The goal is to break stereotypes and present democratic fashion, aimed at the most different audiences, regardless of gender, age, sexual orientation or any standard of beauty.

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