BBC admits its headline on New Zealand Prime Minister Jacinda Ardern was ‘inappropriate’

After being accused of sexism, the BBC admitted on Friday (20/1) that the headline he put on the news about the resignation of the prime minister of New Zealand Jacinda Ardern he was “unsuitable”.

Jacinda Ardern, 42, announced yesterday Thursday (19/1) that she will step down at the beginning of February after five and a half years in powersaying he “no longer has the energy” for another term.

Covering the news, BBC World then shared an article on social media with the headline: “Jacinda Ardern quits: can women really have it all?”.

The phrase caused a frenzy on social media, with many netizens talking about sexism.

“We quickly recognized that the original title was not appropriate and changed it. We have also deleted the relevant tweet” with the article, a BBC spokesman told AFP today.

“What world do you live in?” asked one angry Twitter user.

“It’s a shame, BBCWorld,” complained another, according to the Athens News Agency. “Jacinda Ardern has been a leader and an international hero for years. Thanks to her, many other women have greater ambitions and will experience greater success. She did everything.”

During her tenure, Ardern has dealt with the Covid-19 pandemic, a deadly volcanic eruption and the worst terrorist attack in the country’s history, the massacre of 51 Muslim worshipers at a Christchurch mosque by a racist white supremacist in 2019.

Very popular abroad, having graced the covers of Vogue and Time magazines, he has long enjoyed record approval ratings in New Zealand, where the media sometimes even speak of ‘Jacindamania’, of ‘Jacinda mania’.