Fiori Bianchi, the first fragrance launched in 1982 by Laura Biagiotti, and Roma, dedicated to the Eternal City, are reborn in Rome White Flowers, the new fresh and bright version that holds past and present together. The choice of white flowers is not random but is a clear reference to fashion, to that “Bianco Biagiotti” which has always represented more than a colour, a current of thought for interpreting and experiencing the contemporary.
«This new edition of Fiori Bianchi linked to Rome perfume it contains memories and emotions and evokes intense suggestions through fresh and energetic ingredients that enhance the elegance and the
generating force of women”, explains Lavinia Biagiotti Cigna.
Nathalie Lorson, master essence maker of Firmenich started from the agreement of nard, the most famous essential oil of ancient Rome and has set it in the top notes between the freshness of bergamot and the sweetness of pear. In the heart, the sensuality of violet is enhanced by jasmine and the delicate elegance of gardenia. White almond is the olfactory seal of this flowery heart which gives way to the base notes: tonka bean, Australian sandalwood and Romandolide, Firmenich’s olfactory molecule with a musk effect. «Rome is always a great source of inspiration for artists. Paying homage to it with a fragrance means diving into the history of perfume as the Roman civilization was influenced by the olfactory traditions of many other civilizations. I chose to reinvent the scented oil of spikenard, an essence that derives from Himalayan valerian and produces this amber oil very popular in ancient Rome, perhaps the oldest amber perfume in the world. I then modernized it with the Pear Firgood created by a brand new extraction technology that captures the water naturally contained in the pear fruit and expresses its purest olfactory quality”, says Nathalie who through the olfactory notes interprets the emotions that the cities, teeming with life, they know how to inspire. «To represent their energy in a fragrance you have to immerse yourself in them. Every city is, for me, a strongly contrasted smell between sparkling notes and darker notes, when the city reveals its nocturnal face, with a deeper and more sensual character.”
The packaging contains, through a tactile and visual sensorial experience, what the olfactory notes tell. The bottle has the classic column shape of the original Roma and a glass as transparent as crystal which highlights the delicate pink point of the juice, with all its lightness.
Roma Fiori Bianchi is on the beauty cover of Vanity Fair on newsstands with the artwork by Andrea Brindisi.
Artwork Andrea Brindisi
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
