This article is published in number 17 of Vanity Fair on newsstands until April 26, 2022
Virtue of necessity: online shopping resists beyond the pandemic by taking root among the habits of Italians, especially when it comes to beauty, as confirmed by a study by Cosmetica Italia. This does not mean that perfumeries are in decline, on the contrary, being able to test the products remains a fundamental part of beauty experience. We are talking rather about omnichannel purchases, that is, a harmonious integration between on and off line offers. Since the early 2000s, e-commerce has made great strides thanks to technologies that allow you to try cosmetics with simulations from your smartphone and to satisfy curiosity through chats with beauty experts. Click to believe.
Classic and no
Stores that have been able at the same time to “virtualize” and specialize in a type of product – because they are exclusive distributors of international or niche brands – are now experiencing a golden season. Among these is Stefano Saccani, founder of saccani.com, e-shop where you can find designer make-up products such as the collections of Edward Bess, Laura Mercier and Surratt. Totally devoted to niche made in Italy П then shop.musa.digital which guarantees a wide selection of natural perfumes, essential oils, solid cleansers, a collection of silk pillowcases to moisturize skin and hair, and even signature tarot cards.
Lemon and vanilla for Cloud of Cream by Olfattiva (on shop.musa.digital, € 20). Ultra light: Artistique Blush by Surratt (on saccani.com € 37).
One idea per hair
The segment reserved for hair care draws the attention of professionals in the sector as well as that of hairstyle enthusiasts. Satisfies those belonging to both categories the site capellomio.it where to find the latest news in terms of professional straighteners and hairdryers, and an area dedicated to male grooming.Ilovericcio.it, as the name implies, П specializes in products for curly and wavy hair and offers a haircare line dedicated to all types of waving. You can also buy the brand new one on the ghd website Original Styler (up ghdhair.com, € 189). Strengthens the hair: System Professional Volumize Shampoo-Strength without weight (€ 24.40).
To discover
For lovers of green cosmetics it is worth a virtual visit giadadistributions.comwhich sells cosmetics from Northern Europe and France, such as Mossa Cosmetics And Mádara. For those wishing to experience the beauty routine as a continuous discovery, there is Abiby: offers beauty boxes by subscription to discover every month products dedicated to face, hair and body, discounted pardons. Refine the skin texture: Aha + Mineral Body Peel by Mádara (on giadadistributions.com, € 33). With a subscription to abiby.it, every month you receive a box of products suitable for your skin (from € 29).
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Source: Vanity Fair
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