October begins, the month that is dyed with the coolest color ever for a charitable cause: defeat breast cancer, the most frequent neoplasm in the female gender. In Italy, one in eight women receives a diagnosis over a lifetime, each year this disease affects 55,000 women and 500 men (yes, they too). Thanks to constant progress in research, five-year survival from diagnosis has increased to 87%, one of the highest in Europe, but there is still a lot to do against the more aggressive forms.
BEAUTY IN PINK
In the fight against breast cancer, every moment is indispensable and time takes on a new meaning. Here, then, is the importance of taking action, of increasing information and education on how to prevent and treat this pathology. It is time, for those who are facing it (like the former gieffina Carolina Marconi) and for those who have already faced it, to live your life in a better and healthier way. We have three weapons at our disposal: prevention, information and scientific research. And it is they who are the protagonists of the pink month, entirely dedicated to awareness campaigns and fundraising to fight breast cancer. The world of beauty is mobilized, of course. Not only are there many beauty brands such as Estée Lauder alongside AIRC or L’Erbolario with LILT which for years have been at the forefront with ad hoc initiatives. Alongside them there are many other brands, including independent ones, which offer products dressed in pink in limited edition, glamorous tributes or boxes in pink whose proceeds will go to support associations and foundations that carry out research with the aim of erasing this evil from the world once and for all.
AESTHETIC-SOCIAL INITIATIVES
Not only purely cosmetic initiatives, but also social ones, always linked to beauty. Come I start again from Me, the cosmetic and social and oncological aesthetics laboratory that was born from an idea of Dr. Myriam Mazza, pharmacist and cosmetologist from Torre del Greco, near Naples. An initiative aimed at spreading beauty as a common good, accessible to all, especially to those in difficulty. The project it is aimed at women who experience problems resulting from oncological therapies and which have evident effects on the skin. Beauty understood as self-care becomes a tool to achieve both physical and psychological well-being to establish a perfect balance between well-being and health at 360 °. In this context, dermocosmetics plays a fundamental role for women in chemotherapy and radiotherapy. The appearance of their skin unfortunately undergoes visibly evident changes every day, becoming fragile, reactive, sensitive, no longer responding to one’s own vision of oneself. In the Laboratories I start from myself you search, through the use of specialist dermocosmetics, to “cure” the skin of each woman in an individual and personalized way, solving problems such as flaking, itching, lacerations and burns.
Rediscover the desire to take care of yourself and not only that, also the pleasure of good food, the value of moments in which to stimulate one’s creativity and reflect on the many aspects that concern daily life after a diagnosis of advanced breast cancer. All this at the home of women, who with the pandemic have suffered expulsion from wards, isolation, the fear of contracting Covid, the change in habits and treatment and assistance paths. The new edition of It’s time for life, the information and awareness campaign on advanced breast cancer, promoted by Novartis Italia and carried out in collaboration with Salute Donna Onlus. Among the novelties in the program, the Facebook page @tempodivita hosts the whole month the Life Academy a series of online lessons, edited by couples of influencers and experts and articulated in the “Gusta”, “Pensa” and “Ispira” strands. A series of events that through yoga exercises, illustrations, recipes and creative games want to support and involve women with breast cancer, to rediscover moments of well-being and quality time.
In the gallery all the beauty brands that turn pink in October.
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