Pioneer of the concept of authentic beauty, the founder of Paula’s Choice Paula Begoun He has always believed that scientific information, together with the knowledge of the real actions carried out by the active ingredients included in the skin care treatments, are fundamental for a conscious use of beauty products. Considered “a real tough” by professionals, in three decades she managed to create a brand of specialty that “give concrete results”. Whose credibility has increased thanks also to her work as a popularizer, which allows her to share her knowledge in the cosmetic field through books that have become bestseller and an online in -depth space called beautypedia, in which he explains in detail characteristics and actions of the beneficial cosmetic molecules for the skin.
The main stages of the story of Paula’s Choice
1975. Even if the birth of the brand is still far away, this year it is important because Paula Begoun is fired from the cosmetic house for which he works following a particular episode: he explained the real actions, true and presumed, of a cosmetic who was offering a customer. “Sometimes the truth is frustrating, but knowing the truth is always an act of strength,” he said later. At that point, without a job, it is not demoralized. And he decides to continue his path in the cosmetics sector.
1985. Paula Begoun suffered from acne and eczema during adolescence and, despite trying several products, the situation did not improve. Indeed, sometimes it worsened. The cycle of hopes and disappointments was extremely frustrating, so it starts doing research to learn as much as possible on skin care. After studying science at the University and having dedicated years to research, he began organizing what he learned. As, Without the support of a publishing house, he publishes his first book alone Blu Eyeshadow Should Be illegal, followed in 1992 Don’t go to the Cosmetics Counter Without Meboth become bestseller. It immediately becomes a reference for those who want specific information on certain beauty products.
Arouses such a clamor that it is noticed by Oprah Winfrey which hosts her in her program. It seems that the television presenter and actress coined the Nick Name for her: «The Cosmetics Cop», British words that translated into Italian mean” the policeman of cosmetics “.
1995. In the United States, the official launch of Paula’s Choice. The brand’s plus? The introduction of facial products containing tested ingredients such as vitamin C, retinol and antioxidants that at the time many brands still did not use.
2000. It is an important year, because it proposes to consumers one of the first exfoliants without rinsing: the 2% Bha Liquid Exfoliat. It is appreciated immediately, so much so that it is considered today a real international icon. This is a chemical exfoliating Leave-on Also called exfoliating lotion. Clinically tested, winner of over 30 prizes in the beauty sector all over the world, It contains salicylic acid, a beta-hydroxiacido that helps to eliminate dead cells on regulating sebaceous production, and to a pH (degree of acidity) which oscillates from 3.2-3.8, a feature that makes it effective without causing irritation. In addition, green tea with antioxidant properties soothes the skin and helps to restore the skin barrier.
2002. Paula’s Choice introduces beautypediaa full -bodied blog that can be consulted on its site, a sort of dictionary of the ingredients containing in -depth analyzes with scientific attention of the ingredients used in cosmetics. He immediately becomes a guide for beauty editor and consumers.
From 2005 to 2009. Paula’s Choice He lands first in Europe, then in Taiwan and South Korea, until he landed in Hong Kong and Thailand.
2009. The line is born Clear Of Paula’s Choicededicated to imperfections, a routine in 3 steps (cleansing, exfoliation and hydration) to obtain more uniform and smooth skin.
2013. I am born i Serumsthe so -called booster declined in different variations to meet specific skin needs
From 2014 to 2017. After the introduction of Clinical treatment 1% retinol strongly regenerating, Paula’s Choice debuts in Vietnam. Subsequently, the first eye area are born, to satisfy the strong request from customers who requires specific treatment for the adjustment area, the range Calmformulated to satisfy the exempaging of the sensitive skin, e Omega+ complex serum who receives the prestigious prize Best of Beauty Awards allure.
2019. It is an important year, which demonstrates the sensitivity of the brand to environmental issues: Paula’s Choiche US Become partner of Terracycle because it uses 100%packaging. The distribution begins in India.
2020. The first is born Clinical TABTATION TO NIACINAMIDE at 20% which reduces the appearance of the strongly dilated pores and contrasts the imperfections caused by aging and the damage of the sun.
Paula’s Choice Today
For over three decades, Paula Begoun did what no one else before her did in the beauty industry: he said the truth. Even before formulating her own products, she was a consumer who suffered from acne and eczema, in desperate search for the right product that would make her skin better. As long as she created it herself after a long career in the search and formulation of the products.
From the year of the foundation of the brand, the research continues to evolve, and the world has also changed, with information they circulate more easily. Both good and misleading ones. Paula Begoun’s commitment to tell the truth, however, remains the same. Today Paula’s Choice He established one of the largest foundations in the sector, supported by science, to dispel all the myths and errors of the skincare.
«For over 40 years I have been led research and I share scientific information on what works for the skin and what is not. I have always had the aim of helping people around the world find the ideal products for their skin, so that they can try the security that derives from feeling and appearing to the best “, explains the founder. «This mission led me to write 21 books on skin care and makeup, and subsequently to create Paula’s Choice Skincare In 1995, a company that follows science to formulate products based on what has been shown to be useful for the skin. The brand does not chase the trends not supported by research, and does not use expedients to attract attention that do not bring benefits, or worse still, damage the epidermis. It celebrates the joy of finding out what it means to define one’s beauty, embracing it with safety and pride in all its facets. What we do is always respectful, authentic and without compromise. Our products are always based on science, they are simple and direct. Honest until excess ».
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Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
