Beauty History: When with the first Cold Cream perfumed to the roses, Atkinsons London 1799 was born

Once upon a time there was a young man who founded nothing Atkinsons London 1799. According to legend, he used a bear to attract attention. In reality there are no certain sources that confirm this plot of history. Certainly that seventeen -year -old enterprising thanks to his ability to juggle with the formulations of cosmetic products has succeeded in the difficult task of creating a perfumer house that for more than two centuries has attracted original jus, outside the patterns, refined and distinctive, which continue to enchant for that certain (and refined) English eccentricity.

Let’s find out the stages they have made Atkinsons London 1799 A brand with an unmistakable British charm.

The pioneering beginnings at the end of the eighteenth century

Born in 1782 in Cumberland, a rural area to the north east of England, since the child James Atkinson loves to try his hand at creating fragrances and cosmetics. Curious and eager to make his creations known to the world, at 17 he decided to venture into the great metropolis: London. The industrial revolution was knocking on the doors, while in the clubs with a gentlemen with a prewashed collar they spent the afternoons between whiskey, cigars and bets. The eighteenth century turned to the end, and the young man brings with him a selection of recipes for fragrances and toilet products he had studied with his brother Edward.

In 1799 he opens the first shop at 44 in Gerrard Street, where trade, art and worldliness is breathed at every step. The store is located in a building with orange bricks, a typical characteristic of the London houses, and it is the same orange that later becomes the representative color of Atkinsons London 1799.

In those years a very fat ointment was highly fashionable to protect the skin from the cold of the Nordic temperatures called Cold Cream. Obtained with a mixture of almond oil and beeswax, it does not smell but is essential for soaking the skin exposed to frost. The young man comes a blow of genius: the traditional anti-cold mixture adds a fragrance to the roses. The pure bear fat in the scent of buds, also advertised as an anti-caded remedy, immediately becomes a success, which breaks the market and competitors. The James Atkinson’s Bears Grease.

In London he also brings his pet that holds to a leash, and who often remains sitting outside the shop: a bear. The presence of the animal immediately becomes an attraction, and customers begin to enter curious, and more and more numerous, in his shop. There are no certain sources and documents that confirm that its domestic bear actually waited for him at the entrance of the store. The fact is that at a certain point, within a few months, the beautiful London world can no longer do without its products.

The success of Atkinsons London 1799 in the nineteenth century

But the anti-cold balm is not enough to make business as desired as he wishes. So James Atkinson has the idea of ​​creating his Eau de Colognethat it was different from those available on the market, almost all echo of the Italian ones, sparkling and polite.

He develops a citrus -free formula, which considers expression of frivolity. Identify the refreshing touch in tea and juniper, and combines these notes with a whiskey barrel breath. The result is oneImpavid, spicy and insolent colony water. Unusually fresh and warm at the same time, persistent and memorable. To make your head turn. A Jus so original that he immediately had success.

The customer book where products of products are noted Atkinson London 1799 of the British real in the early 1800s.

In 1826 King Giorgio IV hears his creation. It remains so fascinated that he decides to appoint James Atkinson perfumer of court.

In about 1832 J. & E. Atkinson They move from 44 of Gerrard Street to the 24th of Old Bond Street in London.

The first Eau de Cologne He becomes the scent of his success, and his fame spreads throughout the kingdom. Opens a shop on the 24th of Old Bond Street. A strategic position, because the illustrious customers also begins to attend his shop.

The original mid -nineteenth -century bottle Eau des Fleurs Of Atkinsons London 1799.

Creates more than 250 refined recipes dedicated to exceptional customers, whose names have marked the history of the world: theEmperor Napoleon, Baron von Bismarck, Queen Vittoria, the admiral Lord Horatio Nelson and the English dandy par excellence Lord Brummell.

The Customer Label Book Atkinsons London 1799.

Among the famous names in love with the fragrances of Atkinsons London 1799 there are the refined Prince Tomasi of Lampedusa, the last Tsarina of Russia, and the Divine Sarah Bernhardtto which the brand dedicates a perfume with its face imprinted on the label.

The original Eau de Cologne Cold Medal Of Atkinsons London 1799 launched in 1878.

James Atkinson does not only remain in command of an in full expansion company. Thus, in 1831 his brother Edward joined him in London, becoming a partner.

THE’Eau de Cologne Eonia in the mid -nineteenth century signed Atkinsons London 1799.

James Atkinson’s brother is a determined man, with the taste for excellence and vision beyond the sleeve, which pushes the brand towards internationality. Together, they open a boutique in Paris, to the prestigious number 2 of Rue de la Paix. Thanks to him the fragrances Atkinsons London 1799 All the languages ​​of the world begin to speak.

In 1853 James Atkinson died at the age of 71, but his legacy was collected by descendants and collaborators who in the following years carry on the production.

The evolution of Atkinsons London 1799 in the twentieth century

The brand continues to reap successes even in the twentieth century, so much so that it receives in 1900 the Grand Prix atUniversal Exhibition of Paris. The following year he received another real mandate, this time from Edoardo VII.

The scent of 1905 Californian Poppy Of Atkinsons London 1799.

Parallel to perfumes, Atkinsons London 1799 It also develops fragrances complete with beauty lines intended for a younger audience. Californian Poppyfor example, it is a perfume including a cleansing and nourishing cream, a fluid, a powder, a tonic for the skin, an anti -wrinkle oil, a compact blush and a lipstick,

The advertising of theEau de Cologne Cold Medal Of Atkinsons London 1799 of 1930.

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Although the twentieth century is marked by the introduction of skin and make -up care products, the main focus always remains the segment of search perfumes for the brand. This is the period ofEau de Cologne Cold Medal with notes of bergamot, nerooli and Musk, and of the Eau de Cologne floral The Essence of Loveliness.

The advertisement of 1949 of The Essence of Loveliness Eau de Cologne Of Atkinsons London 1799.

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After the war Atkinsons London 1799 It further develops products made specifically to meet the needs of men’s skin. In the 1960s, a new men’s line consisting of a foam shaving cream was born, a pre-electric after-barry lotion, a post-taller, a male talc and a shaving bowl.

From left, the advertisements of 1960, 1965 and 1966 of the waters of Cologne and the products intended for man Atkinsons London 1799.

In 1994 the line of perfumes and bathroom products was born, inspired by the ancient art of spice and a harmonious relationship with nature, called The colonials, which is a considerable success in Italy and the United Kingdom.

Atkinsons London 1799 and the new millennium

The early 2000s are characterized by several changes of companies. The legacy of Atkinsons London 1799 In 2020 it is collected by an Italian company specialized in the creation and distribution of fragrances, EuroItalialed by Giovanni Sgariboldi. Which celebrates the return of the brand loved by British brand in a great style by collaborating with the Alberto Bonacossa tennis club in Milan and the homonymous trophy, a sport with which the perfume brand shares British philosophy and spirit.

To relaunch the magic of the British spirit of its founder, two in 2024 are born Intense parfum of the collection Reserve Collection signed Atkinsons London 1799: Shine Despite Everythingcelebration with caramel and vanilla of the cinema and fashion icon Sarah Bernhardt, e Born for Eternitya sumptuous wood and spicy tribute to the pharaohs of ancient Egypt.

Atkinsons London 1799

Platinum blend parfum intense

€ 265 Atkinsons 1799

Parfum Intense Platinum blend Of Atkinsons London 1799 It is the novelty of this year, which offers a dip in London in the 1920s and in the sparkling world of Bright Young Things (or Bright Young People)as the young aristocrats, Mondani and Bohémien were nicknamed at that time by the scandalty press. In the bottle decorated by hand, and wrapped in a frozen silver veil, there is a fragrance with saffron, anise notes, sandalwood, Labano and vanilla.

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