If you have a secret, confess it on March 15th: and the True Confessions Day, that is the day of the confession of secrets. They thought about it Thomas and Ruth Roy, the inventors of Wellcat Holidays: 80 days of the year to celebrate, even for the most trivial reasons, why you must always know how to find a way to be happy. Specifically, precisely, confession: a liberating act, which puts our conscience in place and makes us feel better about ourselves.
With whom to do it? With a diary, if you still have one, with a friend, but also on social media: now (almost) everyone does thisthe. A survey of Wiko, a Franco-Chinese smartphone brand, which has investigated the world of secrets with a search with its Instagram community.
The result? 30% of community users have confessed, at least once, a secret to a person followed on Instagram: protected by anonymity, he did not feel judged, and then – in 39% of cases – he appreciated the opportunity to receive more direct advice and to take advantage of opportunities that facilitate confessions. 40% of this same sample, in fact, reported following the appointments in the style of “heart mail” on social networks.
This is confirmed by the two influencers involved by Wiko in the research, who gather their followers every week. Starting with Francesca Barbieri – on Instagram @Fraintesa – content creator and first travel influencer in Italy, who has a dedicated fixed appointment every Tuesday and receives hundreds of confessions, which he has also highlighted among the Stories. The most frequent confessions? Misunderstood told that I am stories of betrayal, of women who are afraid of living their sexuality or of those who, on the other hand, want to change jobs but feel stuck in a stalemate. Then there are some oddities, for example the stories of those who cannot touch cheese but work in a restaurant up to those who do eating (unbeknownst to her) foods dropped by her boyfriend.
Adry De Martino, illustrator and content creator, instead gathers her followers on Monday evening: a space to discuss with men and women about ideas of daily life, trying to solve small doubts every day even with smile. Irony (and self-irony), according to Adry De Martino, is always one of the keys to success: it helps to open up more, to avoid seriousness and austerity which can then become boring. Sure, but who’s on the other side always counts too.

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