untitled design

Because now we’re all obsessed with lip balm

Lip balm is the protagonist cosmetic of the month and it owes it to TikTok!

It is precisely on the platform most loved by generation Z that content creator Alessia Morelli begins to lightly talk about her passion for Labellum with cherry and for that with blackberry. The former appreciates it for its heady scent and the latter for its darker and more mysterious colour.

TikTok content

This content can also be viewed on the site it originates from.

TikTok content

This content can also be viewed on the site it originates from.

Alessia can’t do without the natural, plumping effect and that touch of color on her lips. All this at a more than affordable price that winks at the young community (and beyond).

TikTok content

This content can also be viewed on the site it originates from.

A video of Alessia and the complicity of the algorithm that made it viral was enough to trigger the Labellum mania.

Several content creators wanted to test and review the products that literally sold out, becoming almost unobtainable!

TikTok content

This content can also be viewed on the site it originates from.

Alessia has become the queen of Labellum and, in order to hold on to this noble title, he also wanted to test other flavors in the vast range. The acai seed vegan lip balm is definitely approved, for its plumping effect and the nude color that goes with everything!

TikTok content

This content can also be viewed on the site it originates from.

LABEL X DISNEY

He certainly could not miss his review also on the collab tra Labellum And Disney! A “fairytale” packaging that makes it an original gift to give to a friend obsessed with lip balm.

TikTok content

This content can also be viewed on the site it originates from.

Labello Cherry Shine Limited Edition Disney (Ariel), Moisturizing Lip Balm, Melting on the Lips, Moisturizing Lip Balm and Lasting for 24h. Buy it on Amazon

In short, if by chance you have a Labellum on the stock market for years, it’s time to go back and proudly show it off because you’re unexpectedly on trend!

Given the attention encountered by the topic, Alessia has decided to try possible rival lip balms at the suggestion of her followers.

That of Essence? With a fruity flavor it is proven! Very moisturizing and therefore worthy of being in his good graces.

TikTok content

This content can also be viewed on the site it originates from.

The Deborah lip balm? A perfect mix between the Labellum with the cherry and blackberry he loves!

TikTok content

This content can also be viewed on the site it originates from.

The color of the lip balm by Banana Beauty is intense and the buttery texture, not bad!

TikTok content

This content can also be viewed on the site it originates from.

Hurry to grab something before it’s all sold out!

More Vanity Fair stories you might be interested in

The best lip balm protects against chapping and polishes the mouth

Source: Vanity Fair

You may also like

Get the latest

Stay Informed: Get the Latest Updates and Insights

 

Most popular