Because the beauty case has gone from a vanity accessory to the new it bag

The beauty case changes status, more luxurious and elegant than ever. After all, beauty is in its DNA. Only now it has shed its skin and has left the confines of the toilet world for which it was born.

After several years of uncomfortable Lilliputian-sized handbags, the most vain accessories conquer a place in the sun and are proposed as a practical and stylish alternative, conquering the status of it bag to carry on hand in this and next season. So many more than valid reasons, in short, why we will add them all, sooner or later, to the cart.

With a structured shape, equipped with a top handle and generally with an elegant zip that wraps around them, they are anything but to pack in your suitcase. Unlike the original beauty cases, however, the new bags they do not have compartments or lipstick holders (even if the Dior version has retained an internal mirror) while maintaining a spacious compartment to contain the essentials. Some also have the added convenience of a shoulder strap that can be removed if necessary. In short, it is easy to understand their potential and the reason why they are now so ascendant on the Internet and among others celeb.

Gigi Hadid. Getty photo.

Aeon

Jenna Ortega. Getty photo.

Jeremy Moeller/Getty Images

Rigid or softer, mini, maxi or trunk, it seems like many stars don’t they can do without it. Maybe because the vanity case it turns out to be a less obvious substitute compared to traditional clutch bags, giving it irony and coolness to every outfit.

While previous years had been the quilted model by Chanel or the simpler designer one Lora Piana the only ones spotted around (also extraordinarily difficult to find, we add), This season there are so many options.

From bold prints to color combinations, invest in the trend now beauty case bag it’s much more fun. Let’s think about why this it’s not a trend destined to end this seasongiven that they have still been spotted on our radar on the next Spring-Summer catwalks.

Versace Spring/Summer 2025. Photo Getty.

Daniele Venturelli

Dolce&Gabbana Spring/Summer 2025. Photo Getty.

Victor VIRGILE/Getty Images

Meanwhile the Gen Z efforts are being made in this regard: it seems that the under 25s, not being able to count on great purchasing power, reuse real toiletry bags in the same way as trendy clutch bag exercising the so-called art of making do which makes a virtue of necessity. Viral videos on TikTok demonstrate how, for a modest fee, you can purchase beauty products in-store or online and receive free beauty bag sign. With just a few simple precautions, these accessories can be transformed into the most sought after handbags of the season.

So, while the younger ones reinvent beauty-cases created for this purpose from brands such as Louis Vuitton, Dior and Chanel into elegant designer accessories, the luxury sector sends the minis into retirement tote bag to embrace the shapes and volumes of beauty cases. In both cases it is a question of a piece that is emerging as distinctive and which can be exhibited at any time, day or night, without the need for modifications to transform it into a refined one minaudière.

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In short, the beauty-cases of the moment they are no longer cosmetic containers but it bag That integrate style and functionality, ideal for the on-the-go lifestyles of millennials and generation Z, effortlessly adapting to any occasion, whether it’s a brunch, a night out or a shopping trip.

Kim Kardashian. Getty photo.

Raymond Hall

Their structured shape adds a touch of elegance to casual lookl, while enhancing more formal attire with ease. No matter the event, no matter the style, no matter the budget. To be cool all that matters is showing off one vanity bag.