Because The Couple did not work

That reality shows are experiencing a moment of stasis – not to mention crisis – was clear to us by looking at the last edition of the Big Brothereven if it is with The Couplethe new Creature of Canale 5that we have had confirmation. The format, at its debut here in Italy, tried to exploit many of the constants of the Big Brother – the house to live, the isolation to be observed – declining them in a new formula, more linked to the game logics and the prize pool than to the strictly personal ones of the competitors in the race. Something, however, did not work as it should have, to the point that Mediaset would have decided to close the shack and puppets earlier than expected, passing the witness – Ohibò – to another reality again, namely the new Island of the Famous who will see Simona Ventura as the only commentator in the studio. The question, at this point, is simple: What is it that has not worked on The Couple?

Despite the bursting energy of Ilary Blasi – never in this way – and the right and thoughtful comments of the two commentators in the studio Francesca Barra and Luca Tommassinithe program was unable to take off for two reasons in particular: the castwho did not prove to be particularly incisive made some rare exceptions – such as Jasmine Carrisiwhich, beyond the sympathies and personal antipathies represents the classic character that all the reality shows would like to have – e The airing period broadcast. Attaching a reality show to another reality show without giving the public to breathe seemed to us, in fact, a choice to say the least risky. After a Big Brother So undertone was the case, at least for a month, to keep the spectators away from the mechanism of competitors closed in a house looking for visibility instead of beating the iron until it is hot.

Instead it was preferred to play the card immediately The Couple That perhaps, with a more protected, perhaps summer position, could have given greater satisfaction because the rhythm would also have it, the real problem is timing. We understand the urgency of advertising collection by a television network, especially at this time when almost all seem to run towards the platforms by renouncing the use of the linear TVs, however We would have really wanted to attend some more protection even just because, when launching a new program, you need all possible attention and care so that it does not burn. An accortness that does not seem to have had with The Coupleof which, at this point, perhaps we will no longer hear. And it’s a shame.