The life of blondes, or lovers of the granny hair trend, it is more tragic than it is described. Those with light, white or warm blond hair, even gray, fight the problem of oxidation wash after wash. The reflections turn yellow, sometimes orange, due to the degradation process caused by frequent washing, pollution, UV rays and fine dust. Those with naturally light or bleached hair know that the color, the iconic and well done one, must appear healthy and bright, with sparkling reflections, free from unsightly yellowish tones.
At the same time, the hair structure tends to wear out and the hair appears neglected and dry. And here the ad hoc products with atigiallo action enter the scene, which correct the tone of the hair thanks to a special purple pigment inside them. Since purple is a cold shade in the color spectrum, it works on the hair to neutralize unwanted shades, adding the necessary freshness to the now dull color and making the reflections as if they were almost freshly refreshed by the hairdresser. A trick, that of pigmenting with ad hoc products, also used by brunettes with cold reflections, in order not to leave even an orange reflection signal. These pigments in fact give a luminous boost, as the expert explains.
«Natural hair takes on its own shade of color thanks to melanins, and in nature there are different shades. The most difficult to lighten are the yellow ones and very often they are not removed enough, consequently the result is a blond with unwanted reflections. The same melanins, on bleached or lightened hair, tend to rise to the surface after some time due to the porosity of the hair, the excessive use of hot tools and external or chemical agents – explains the team of Fanola, a brand specialized in anti-yellow products become real must-haves among blondes – The yellowing is then accompanied by opacity. To maintain a luminous blond it is therefore essential to use a delicate cleanser that respects the skin and hair but at the same time contains the purple pigment to neutralize the warm tones. The shampoo can therefore be used as a real maintenance ritual, at each wash or alternated with a non-pigmented shampoo ».
But how does anti-yellow on hair work?
«Let’s take Fanola’s No Yellow Shampoo as an example: inside there is a special progressive purple pigment which, based on shutter speeds and the number of applications, manages to modulate the result according to everyone’s needs. In combination, we always recommend applying the mask to give nourishment, brightness and silkiness to the hair, as well as strengthening the neutralization of unwanted yellow tones ».
Other tips for blondes who just can’t stand yellowish highlights?
«To have a bright and luminous blond it is important to use technologically advanced products to protect them from external aggressions, such as pollution, humidity and thermal stress. This is the case of the biphasic detangler that wraps the hair with an anti-frizz protective film, to tame even the most stubborn knots. Or the heat protector, which seals the scales and protects the hair from the excessive heat produced by hot tools, leaving it soft, silky and shiny and at the same time preventing the formation of split ends. Or even the hair mist, which protect against the aggression of external agents such as smog, fine dust and heavy metals. The hair remains vital, shiny and fragrant and can be used at any time of the day ».
In summary, who has her blond hair, will have to bear in mind the deterioration of the natural pigment which leads to the predominance of a warm reflection. Who has lightened hair, the action of the treatment can give rise to a light color with a strong predominance of yellow, due to an imbalance towards the pheomelanins (the redest pigment of melanin), very resistant to the oxidation process. Finally, who has naturally gray and white hair, due to the decrease in melanin production, will often fight with yellow reflections.
From shampoo to conditioner, from mask to leave-in, up to heat protection, correct the tone of your hair thanks to products selected by us in the gallery.
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