Who, better than the most famous smile in Hollywood, could embody that joie de vivre and spirit Feel Good of the new signed campaign Chopard?
Julia Roberts, face of the Happy Sport and Happy Diamonds collections from 2021 and global Testimonial of the brand, it is now the muse of all the Maison’s women’s watch and jewelery collections.
A deep bond between the famous star and the brand, marked by the value of time, but also by the common passion for cinema, common thread of the new campaign Chopard loves cinema. A real web series of twelve episodes – which will be unveiled on March 20, the International Day of Happiness – directed by the director James Gray who was able to capture all the audacity, strength but also the cheeky character of the actress.
A real dose of energy mixed with happiness, also crystallized in the shots of the photographer Alasdair McLellan which infuse positivity, trust in other women and in their abilities. Just like the Chopard watches and jewels selected by Julia Roberts, true talismans that symbolize accomplished women and the feeling of well-being that goes beyond joie de vivreuntil it radiates everything around it.
To give a taste of what we will see in the coming weeks is the behind-the-scenes video of the new campaign, where the magnetic Julia Roberts jokes, laughs, knits and cuddles her dog Myrtle.
“For me, International Day of Happiness is every day,” comments Julia Roberts.
Source: Vanity Fair
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