Chopard and the power of light. An indissoluble, precious bond that the maison brings out through the contemporary and attractive character of the jewels Ice Cubeentrusting to Beautiful Hadid the task of enhancing its essence and purity.
The model, new brand ambassador, is in fact the protagonist of Sculpted by Light, the campaign of the house of precious stones shot by the British fashion photographer and director Charlotte Waleswhere the wise use of light creates a hypnotic atmosphere and at the same time underlines the perfect geometry of the specimens.
The cube, the central motif of the collection crafted from ethical gold, embodies an idea of perfection, simplicity and functionality, celebrating light with its facets that reflect it. Caroline Scheufele, Co-President and Artistic Director of Chopard, introduced this motif in 1999 with a watch that put aside glitz and glamour for the benefit of purity of form.
It is precisely that shape captured in its essentiality that today is the undisputed protagonist of the campaign shots and video and which sees Bella Hadid – wearing the sparkling cubes of Chopard -, immersed in an abstract urbanity, with a skyline night as a backdrop and repeated endlessly in a game of mirrors where the illuminated windows of the skyscrapers echo the sparkle of Ice Cube.
The night reveals the incandescence of the jewels. The juxtaposition of these two icons is fascinating. Without shadow, in fact, there is no light.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
