Ben Gorham leaves Byredo

Ben Gorham leaves Byredo. The Swedish beauty brand officially passes into the hands of the Catalan Puig group, which in its portfolio boasts brands of the caliber of Charlotte Tilbury, Rabanne, Dries Van Noten, Jean Paul Gaultier and many others.

The farewell of the founder, as well as creative director, to his brand born in 2006, is the last act of a broader agreement signed in 2022. The final release will take place at the end of the month, after almost twenty years of life and evolution of a brand that From the world of perfumery he has also been able to extend to cosmetics and lifestyle high -end with that unmistakable and never conventional style typical of Byredo. «I am proud of what we have managed to build in a path that lasted almost 20 years. The brand now has a strong identity that I completely entrust to Puig, while I prepare to embrace new opportunities, “said Gorham.

Behind the founder’s decision, therefore, the desire for new projects and other horizons, which certainly will not cancel the two decades of life and evolution of a brand that has imposed itself on the scene with his well recognizable aesthetics and that personal imprint Which has been able to make every single piece desirable: from the articles to the home to cosmetics to the perfumes, the first love of Gorham.

What will be the future of the brand? From Puig there seems to be the will to continue following the creative trail traced by his founder. “He did well an extraordinary job,” he said Marc PuigCEO of the group. “Now our task will be to preserve its vision and, at the same time, to free all byredo’s potential to face the future”.

All that remains is to wait to discover byredo’s new chapter.