Bernie Sanders, the merchandising line arrives (for a good cause)

Harnessing the surprising popularity for a good cause. Bernie Sanders, the most famous senator on the web, was not sure with his hands and, given the planetary success unleashed by its recycled wool gloves (super sought after), decided to ride the wave to raise money for Vermont charities.

How? By exploiting – in the true sense of the word – his image, just the one that in the last hours, sinceInaguration Day, the day of his rise in the spotlight, he blew up the punctual hilarity of social media with memes and funny content.

His iconic pose, who sees him with his arms folded, legs crossed and wrapped in a kaki-colored parka together with the (now) legendary mittens home made, it has indeed become the coat of arms of the “Sanders phenomenon”, as well as of its cunning line of merchandising. The senator, in fact, wasted no time and sensed the thriving business he put up for sale an organic cotton sweatshirt – it goes without saying – it’s a t-shirt, anch’essa eco friendly, both with unmistakable Bernie print. As in any self-respecting election campaign, there was no lack of invitations to support the project: «You’ve seen the memes. Now buy yourself the t-shirt »reads the punctual post on the senator’s instagram account.

For an (un) expected “Bernie effect”, both of them the items, respectively for a cost of 45 dollars for the first and 27 for the second, sold out within a few hours, but from the Sanders team they promise new supplies. The project, conceived in a very short time, was born for a charity purpose as 100% of the proceeds will go to several Vermont associations and charities including Feeding Chittenden, Chill Foundation, and other centers.

Never underestimate fashion, not even the (apparently) less trendy one.