From «strawberry make-up» to «berry girl make-up» it's a short step when makeup trends go viral thanks to social media. After a summer, that of last year, strawberry coloredcleared by the overseas socialite Hailey Biebernow, the new spring-summer 2024 seems to begin in the name of the typical colors of Red fruits.
In fact, for some time now on TikTok, videos have been flourishing to replicate the trend, which places emphasis on cheeks, eyelids and lips expressed, precisely, in the intense shades of the undergrowth. Raspberry, burgundy, wine and bluish shades make up the ideal beauty case of this new aesthetic which rediscovers vibrant tones by modulating them on the basis of one's complexion, without too many excesses, just like the soft girl beauty era currently dominant requires.
The starting point is always the base, properly recreated with the usual allies, on which the blush, declined in the most intense tones of red fruits, well blended for a more ethereal effect or speckled if in a creamy version. The same nuance is taken up on the lip, rigorously glossy. In this, they are allies lip oil and lip glossnow faithful make-up companions.
Among the forerunners of the trend – perhaps unconsciously – we find the princess Eugenie of York. During the Parisian fashion shows she appeared with glossed lips, in a vibrant raspberry tone that attracted attention.
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The plus of this make-up is that it can be modulated at will, creating shades with the favorite color point.
Here are some inspirations from the stars:
Olivia Munn
Raspberry lips and flushed cheeks. The berry girl make-up according to the actress.

Elsa Hosk
The model and her hyper-glossed and extra shiny lips, almost vinyl, in shades of red fruits.
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Queen Mary of Denmark
The sovereign loves these shades. Here she is with shaded eyelids and extra bright raspberry lips.

Queen Mary of Denmark
Mischa Schoemaker / ipa-agency.netSelena Gomez
Selena Gomez with perfect trendy lips.
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Zendaya
To her wet hair look, Zendaya combines shaded eyelids, in raspberry tones.

Zendaya
Mike MarslandLucy Boynton
Lucy Boynton's moony complexion lights up with vivid touches of color.

Lucy Boynton
Stephane Cardinale – Corbis/Getty Images
Source: Vanity Fair

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