Between culture, innovation and creativity: traveling with the Audi A3 allstreet

Three strategic stages. Which they tell the spirit of a companythe DNA of a product. Culture, innovation and creativity: key elements of the legendary range Audi A3 and – more generally – founding pillars from the Ingolstadt company. We got it analyzed, discussed and developed during a short trip to Milan and its surroundings, behind the wheel of Audi A3 allstreet, the newborn raised version of the iconic sedan, a new concept of urban crossover according to the House of the Four Rings.

From the Feltrinelli Foundation, therefore, to the headquarters of Artemisleader in the production of lighting accessories, up to Triennial, in the heart of the Milanese metropolis. «Milan has gods common values with ours”, Massimo Faraò, Audi Italia Marketing Director, explained to us during the presentation of the car. «Responsibility, adaptability, respect, connectivity. It is a modern reality that leads the transformation and finds solutions to problems.”

Key elements that we find in the Audi A3 allstreet, which joins its sisters Sportback And Sedan with an all terrain look And a structure raised by 30 millimetres. On the one hand, therefore, the vocation foroff-road which draws inspiration from the Q range, on the other hand a decidedly soul roars sportywith a specific calibration of springs and shock absorbers that guarantee stability by containing roll and pitch. Versatility it is therefore the password.

It feels a bit like inside an SUV thanks to the dominant driving position and the ease of access to the passenger compartment, due precisely to the increased ground clearance. Which, at the same time, does not detract from the easy handling: the car is in fact agile, practical, precise when cornering and amazingly bright. For now it has two engines, 1.5 turbo mild hybrid petrol and 2.0 diesel, both with 150 horsepowerwhich they optimize consumption and emissions.

Audi A3 in Milan

«If in the past we have faced mobility through innovative tools and solutions aimed at well-being of those who drove the cars, today our attention has expanded to everything around us, for the good of the community who uses the car”, Faraò revealed to us again, underlining how the Audi A3 allstreet is already produced in a carbon neutral factory. «Because not only the car must be sustainable, but also the entire production process».

Technical culturetotal mantra of the Four Rings, which is intertwined with the tension towards innovationavant-gardism, vorsprung to put it in German. Values ​​that also guide the work of Artemisthe historic company founded in 1959 by Ernesto Gismondi and Sergio Mazza: a visit to the factory in Pregnana Milanese it's the perfect opportunity to talk about lightingkey theme of the new A3s, which al more muscular design accompany interesting lighting innovations.

Audi A3 allstreet on the streets of Milan

For the first time in the history of the sedan, in fact, LED headlights – standard from the second allstreet trim level – e LED Audi Matrix allow you to choose up to a maximum of four luminous signatures. Extreme customisation, therefore, which we find in the new pro con ambient lighting package backlit segments at the front doors that space between 30 colours and create a dynamic flow of light.

Creativity, therefore, to go further. Like in 1996, when the debut of the Audi A3 contributed to the birth of the premium compact category. Today, almost thirty years later and now in its fourth generation, that same car – sold in excess 5.7 million units – is preparing to write another important page of mobility.