Conviviality, dialogue and sustainability, both social and environmental. All enclosed in an extremely simple gesture, namely to drink a coffee. The Lavazza group is the protagonist of the Biennale Architecture 2025«Intelligens. Natural. Artificial. Collective », participating both as a donor of the exhibition and as a supporter of the installation The Third Paradise Perspectivecreated by the Pistoletto Foundation, and special projects Voice of Commons And Canal Caféthe latter awarded the Golden lion For better participation thanks to the idea of preparing coffee with water – purified – of the lagoon. Inside the panel “Intelligens for Urban Regeneration”, moreover, the Turin company has addressed the theme ofarchitectural integration through the case of his headquarters, cloud, designed by the study of Cino Zucchi and on which a documentary film designed will be released shortly by Francesca Molteni and Virginio Briatore on the occasion of 130 years of Lavazza.
“The spark was taken during a Family Boardin 2009, we were looking for a place to transfer our three locations and merge them to be together », he tells us Francesca Lavazzabis grandson of the founder Luigi and Board Member of the Lavazza group, regarding the genesis of Nuvola, which also includes a museum, an archaeological site, a restaurant managed by a starry chef, a bistrot, an event space, a gym and A square-jerze which is the point of contact between the different elements. «I still have in mind the first time we presented our idea to the Council, They looked at us as if we were crazy. However, at the same time, there was confidence in a family of entrepreneurs who has the courage to make broad decisions: we understood that that could be the sign that the fourth generation would leave ». It was a very long journey, which has restored light to the entire Aurora district. «When the green area took shape I perceived the feeling of opening».
On the other hand opening is one keyword For Lavazza, which has in its DNA the exploration of different territories, such as art and architecture. «Working on the museum and the archive, to our roots, We discovered our plurality: We were not just a company that produced coffee, but an Italian icon that already in itself has a wealth of enormous cultural stratifications, “added Francesca Lavazza. «Our product comes from distant places and we have the responsibility of uniting these two worlds, to connect them ». Opening and connection, Therefore, cardinal elements of the Biennial Architecture: “It is the perfect place to stimulate the dialogue between intellectuals of different areas and is an opportunity for reflection around the search for the universal values of man and to the behavior of nature protection. We are here to raise awareness and inspire people through art as a meeting place on the themes of social and environmental sustainability».
The three projects supported by Lavazza are placed in this furrow. First of all The Third Paradise Perspectivean immersive installation in the first room of the Arsenale, characterized by tanks they represent The sea level scheduled in Venice in 2100 and from large suspended air conditioners who simulate the climatic conditions of the future: the walkway to pass through it has the shape of the Third paradisesymbol created by Michelangelo Pistoletto, reconfiguration of the mathematical sign of infinity, consisting of three consecutive circles. «The first paradise, the terrestrial one, and the second paradise, the artificial one, have given us extraordinary progress, but they also put us in front of a planetary emergency“, explains Paolo Naldini, Director of Cittadellarte – Pistoletto Foundation. «To survive we must find a balance between the two intelligences, natural and human, to merge them in a common space. So let’s talk about collective intelligence».
Spotlights then on Two special projects. Voice of Commons, Signed by the Unless Team led by Giulia Foscari, she turned the historic ticket office Biennial of the gardens made by Carlo Scarpa – and renovated for the occasion – in a digital radio station, With a schedule of meetings on the safeguarding of global common goods of humanity. Canal Café, Instead, it purifies the brackish water of the Venetian lagoon with a phytodepuration system – that is, he uses plants and bacteria to remove pollutants – e transforms it into an espresso. To the latter work – created by a multidisciplinary team that includes the American design study Diller Scofidio + Renfro, Chef Davide Oldani, Technicians of Natural Systems Utilities and Sodai, and the architecture critic Aaron Betsky – Golden lion For best participation. “It is a great satisfaction for us,” underlines Francesca Lavazza. “It’s a visionary idea we immediately decided to support».
From collaborations with the Triennale and Guggenheim, to photographic exhibitions and calendars, up to obviously to the foundation that has 33 projects scattered in 20 countries on three continents. “Our projects are tangible, real, let’s talk about what we have done and not what we would like to do. And this is really encouraging»Concludes Francesca Lavazza, who then gives his own interpretation of balance, a key theme of an exhibition focused on human-non human collaboration. «For me it is the sharing of moments, and Nuvola is the perfect representation. Why balance It is coexistence and conviviality». Like when we drink a coffee.
Source: Vanity Fair
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