The co-founder of the largest crypto exchange Binance, Yi He, told about the principles by which the company selects digital assets placed for trading on the platform.

According to Yi He, if some tokens are hyped before they are listed, they will not be listed on Binance. He explained that some projects spread rumors about listing on Binance before the exchange has even contacted them, and some people use these rumors to put pressure on the token price. And if Binance decides not to list these hyped tokens, users may accuse the exchange of “getting ahead of the game.”

He emphasized that Binance follows strict standards and procedures before listing any tokens. During each cycle, crypto projects undergo a thorough review. If even one Binance team member is categorically against a project, the token does not pass the review. However, the decision to list trading pairs is not made by one person, but through a multi-layered evaluation that takes into account the technical components of the project, its market potential, investment support, and sustainability potential. Projects that meet these criteria are placed in a pool for observation and subsequent evaluation.

The Binance co-founder also noted the problems associated with the psychological expectations of users. Many cryptocurrency owners expect a return of 100 or 1,000 times, while traditional investors are satisfied with an annual return of 20-30%. As competition intensifies, the opportunities for high profits are shrinking.

“Users need to understand how the industry is developing and adjust their expectations. We aim to offer projects that are popular, in demand, and relatively reliable. But this does not mean that the value of all these projects will increase. We hope that users understand market cycles and fluctuations,” Yi He said.

At the beginning of the year, Binance warned about scammers posing as top managers of the exchange and offering cryptocurrency projects to list tokens. As a rule, after receiving the deposit, the attackers disappear.