The development plan implemented by the chain of stores Biologio Chorio continues smoothly, which has already proceeded to the creation of 5 new stores of modern aesthetics in Attica during 2021 in the areas: Piraeus, Alimos, Galatsi, Paleo Faliro and Holargos and renewed its stores in New Heraklion and New Eritrea. By the end of the year, another Biological Village is expected to operate, on Alexandra Avenue, in areas that will also house the company’s central services.
The plan is to expand to the region in 2022
Biological Village is based on financial performance and number of stores, the largest Greek chain of organic products, with activity in the market for the last 13 years, maintaining at the core of its philosophy the development and always focusing on the consumer and his needs. In this direction he has set a broad investment plan for the near future.
The company’s investment planning for 2022 also envisages the creation of new points of sale in the region, initially in large cities, such as Larissa, Patras and Thessaloniki. The plan is to expand abroad, but at a later time and if market conditions and data allow.
For Greece, the company’s goal for next year is to add 6 to 7 new stores to its network. It is noted that all the stores that will be developed from now on will be purely corporate, as at this stage the alternative of the franchise is not in the plan, without being something that has been excluded by the organization. The estimate for next year ‘s total investment budget is around 2.5m euros. In terms of financial performance, the company in the first ten months of 2021 and compared to 2020 is moving with about 30% increase in turnover, which is combined with high levels of operating profitability. The total turnover for 2021 will be around 20 million euros.
New Vegan Snack section “Crudo” and healthy bars with drinks and snacks
Examining the new data that the company brings to its customers, in all stores will be created the appropriate spaces for the Department of Vegan meals ” Crudo ” and ” Crudo ” shop in shop healthy bars with drinks and snacks, coming exclusively from natural raw materials. At the heart of the chain’s approach, all its stores are governed by modern aesthetics and spacious points of sale, as well as excellent and personalized service.
Wide range of products available
Consumers can find on the shelves of Organic Village stores, a wide range of goods such as organic food, vegan, vegetarian, gluten free, sugar free, plant based, dukan, lactose free, baby products, refrigerator and freezer products as well as fresh fruit and vegetables, ready to eat, personal hygiene items, food supplements and ecological products with high quality footprint.
In addition, at the beginning of next year, the renewed website of the Biological Village will be launched. In it, in addition to the possibility of online shopping, the visitor will gain a holistic experience in the field of proper nutrition, living and well-being in general. The eshop, especially in recent years due to the pandemic, has emerged as a necessity and a necessary element of the relationship with the consumer. In this context, the company is constantly upgrading the range of products it provides through its online store, while ensuring their immediate and seamless delivery to the customer. With the launch of the new site of the company, and the further support of the eshop, it is estimated that the electronic sales will move to 2% of the total turnover of the company.
Source From: Capital
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