The countdown to the Black Friday 2021, which this year falls on November 26, and the discounts are already starting to appear in our inbox and on our favorite fashion sites.
Not just Friday, in fact. For many brands and online retailers, Black Friday lasts more than a day and turns, in some cases, into Black Weekend or even Black Week, with discounts that last for an entire week and beyond, up to and including that Cyber Monday (the following Monday, November 29) which was once dedicated only to high-tech business.
Eyes open then, starting today, not to miss the opportunity to buy your dream clothes and accessories at advantageous prices, or take advantage of promotions to start buying Christmas gifts.
How to prepare for the most anticipated shopping Friday of the year? The first tip – for a satisfying online shopping – is undoubtedly to subscribe to newsletters of your favorite websites and brands. In fact, there are many who give early and exclusive access to members of their community. Among these, for example, & Other Stories which promises to subscribers something special arriving between Friday 26 (Black Friday) and Monday 29 (Cyber Monday). Also keep an eye on i social channels of your reference brands can be useful for learn about promotions in advance.
But what percentage of discount will online fashion boutiques offer and on which items? If the luxury retailer Luisaviaroma has already starting – with discounts up to 40% on a selection of products from the current collections – as well as individual brands such as Hunter (with 20%), for other e-shops the details are still top secret and the promotions, of very short duration, will be literally to be taken on the fly.
This is why it is important not to be caught unprepared. Like? Keeping track of your favorite sites e drawing up a wish-list, to be quicker to fill the cart once the discounts are available.
New in recent years is the Green Friday, the ecological counterpart which contrasts with the wild shopping of Black Friday – often impulsive and not very reasoned, and for this reason even less sustainable – with green proposals (in fact) often associated with charity projects. This is the case of the optical company Fielmann which launches an initiative in collaboration with Treedom to plant new trees. From 26 to 28 November, Fielmann will host a green-themed illustration with a hidden QR code in its stores. Customers who manage to find the code will be redirected to a dedicated landing page that will allow them to access a discount and receive a tree as a gift.
The streetwear brand ANTI-DO-TO instead proposes a real one anti-black friday, saying no to discounts and returning, from 26 to 29 November, 100% of the net profits from selling your clothes online to a good cause. The brand will finance the production and delivery of customizable skateboards, as well as a course for young skaters, at the Ha’ramba Skatepark, the park completed a few months ago by the NGO Gaza Freestyle with the support of the brand itself.
On the same days (from 26 to 30 November), Save the Duck, the 100% animal-free Italian brand, supporta Save the Children and vulnerable children in Afghanistan: e for every jacket sold he donates to a refugee center. Again, definitely a good deal!
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