We bought everything last year. And many are ready to repeat themselves in the Black Friday 2021 su Amazon. Among the ten products that Italians have stocked up on Amazon stand out for example the Oral-B Cross Action heads for the electric toothbrush, the Apple AirPods, the Italian edition from Fifa 21 for PlayStation4, the Xiaomi Band 5 fitness tracker or the connected Led bulbs of the Philips Hue series. These are just some of the products that make up the top ten of the best sellers during the day of discounts and rebates on the “shop of the world”. That this year – falls Friday 26 November – probably has to face one strike: the maxi-discounts before Christmas could arrive at home or in other distribution points with a little delay. Drivers and employees of the companies associated with Assoespressi who carry out deliveries on behalf of the American giant (about 12 thousand workers plus those who are hired on a fixed-term basis during the Christmas period) have proclaimed for 26 one general strike to block parcel distribution. Too many packages to deliver, too many stops for the vans, unsustainable workloads, explain from Filt CGIL.
Meanwhile, Amazon continues its I work on Italian small and medium-sized enterprises just in view of this year’s Black Friday. He did so by announcing Made in Italy Rooftop, an exclusive event at the Lanterna di Roma on November 24 from 2.30pm to 8pm. The glass and steel dome designed by the studio of the famous Roman architect Massimiliano Fuksas turns, for an entire day, into the privileged stage of Made in Italy excellence that Amazon has been hosting since 2005 in the amazon.it/madeinitaly window. Ideally launching Black Friday 2021. For the occasion, customers can be inspired by many gift ideas for Christmas 2021 and discover the stories of 15 small and medium-sized enterprises in the food, beverage, beauty and design sectors that have managed to make known its products all over the world.
In the meantime they have been leaving for days offers that anticipate the Black Friday appointment, collected in the dedicated showcase www.amazon.it/blackfriday: rebates and discounts in areas such as clothing, beauty, household products, toys, electronics, Amazon devices and much more. Customers can concretely support SMEs thanks to hundreds of offers on articles from independent producers and artisans, available for the entire holiday period in the showcase. www.amazon.it/pmi, in that Made in Italy dedicated to the excellence of our country, in the showcase Amazon Launchpad dedicated to the products of innovative startups and in that Handmade in which handmade and customizable products are available. Until November 18, and then even after, hundreds of products will be available at discounted prices, from the iRobot Roomba vacuum cleaner to the LG 24-inch monitors, without forgetting the products Climate Pledge Friendly, those who have received one or more sustainability certifications present in the program, including the Amazon certification, Compact by Design. Among these is the Foppapedretti Lovely cot with retractable side. They can be recognized by the logo and the dedicated green wording on the relative cards.
And if for Black Friday 2021 on Amazon there is no shortage of discounts for home devices (among others the Kindle Paperwhite available at 84.99 euros instead of 129.99 or the Wi-Fi router at 62 euros instead of 99) also the Amazon commercial brands will offered with discounts of up to 25%, as well as those of some innovative startups. In terms of platforms, however, Audible for audiobooks it will cost one euro per month for the first six months (then 9.99), Music Unlimited it will be free for three months e Kindle Unlimited at 9.99 for three months.
Last year, sales partners – mainly small and medium-sized enterprises – exceeded $ 4.8 billion in worldwide sales in the days between Black Friday and Cyber Monday, with a growth of 60% from the last year. More than 71,000 small and medium-sized businesses worldwide have surpassed $ 100,000 in sales in the Christmas season so far. Italian small and medium-sized enterprises sold an average of 203 products per minute in the last Christmas period.
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