Black Friday – which takes place this year on November 26 – is no longer a single date for offers and promotions, according to the assessment of e-commerce professor at ESPM, Alexandre Marquesi.
In an interview with CNN Radio on Monday (15), he stated that, in 25 years of e-commerce, Black Friday had grown by more than 40%.
Over this time, there have been changes in behavior regarding shopping. “It’s no longer a date, it’s pre, during and post, the consumer analyzes products, receives promotions, all this until Christmas.”
“Black Friday is starting to become a ‘continuous purchase of dates’, a ‘set of dates,’” he explained.
Marquesi also highlighted that people have been looking for benefits beyond price: “The important thing is to always look at the history of companies, notice advantages before, during and after, such as cashback, points program, promotions such as earning a product when buying another one.”
The professor also reinforced that this time asks the consumer to research about the reputation of each company. “Credibility is everything, it’s easy to do the search, do more research.”
Reference: CNN Brasil