Black Friday – which takes place this year on November 26 – is no longer a single date for offers and promotions, according to the assessment of e-commerce professor at ESPM, Alexandre Marquesi.
In an interview with CNN Radio on Monday (15), he stated that, in 25 years of e-commerce, Black Friday had grown by more than 40%.
Over this time, there have been changes in behavior regarding shopping. “It’s no longer a date, it’s pre, during and post, the consumer analyzes products, receives promotions, all this until Christmas.”
“Black Friday is starting to become a ‘continuous purchase of dates’, a ‘set of dates,’” he explained.
Marquesi also highlighted that people have been looking for benefits beyond price: “The important thing is to always look at the history of companies, notice advantages before, during and after, such as cashback, points program, promotions such as earning a product when buying another one.”
The professor also reinforced that this time asks the consumer to research about the reputation of each company. “Credibility is everything, it’s easy to do the search, do more research.”
Reference: CNN Brasil
I am Sophia william, author of World Stock Market. I have a degree in journalism from the University of Missouri and I have worked as a reporter for several news websites. I have a passion for writing and informing people about the latest news and events happening in the world. I strive to be accurate and unbiased in my reporting, and I hope to provide readers with valuable information that they can use to make informed decisions.
