According to data collected by the Italian Society of Preventive and Social Pediatrics (Sipps), over 50% of 11-17 year olds have experienced bullyingand, among those who use cell phones daily (85.8%), well 22.2% reports having been a victim of cyberbullying. A phenomenon that has experienced a clear worsening with the advent of DAD, and, in the face of which, Blauer USA has decided not to stand by and watch.
Always sensitive and involved over the years in collaborations with various non-profit associations, this year the company has chosen to support Social Warninga project of the Digital Ethical Movement founded by the social media coach Davide Dal Maso to make children and parents aware of the problems of social media, through a capillary network of trainers-volunteers throughout Italy.
For the occasion, a dedicated t-shirt was created, which sees the protagonist, next to the Social Warning logo and the claim #digitalcitizens, the Teddy BLAUER bear, mascot of the brand’s charity projects. The tees are currently already worn by all the volunteer-trainers of Social Warning during their important awareness raising activity on the issues of the risks and potential of the web in schools throughout Italy with students and parents, while they will be included in the Blauer Fall / Winter 22 collection and part of the proceeds will be donated to the association to support it in future initiatives and activities.
Other stories of Vanity Fair that may interest you:
– Spring, wedding season: the formal dresses for the mother of the bride
– When fashion changes society: Jean Paul Gaultier beyond the gender binary
Source: Vanity Fair
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