Blonde Recession, what is hidden behind the hair color trend for spring-summer 2025

We have already heard of the “Lipstick Index”, a term coined by Leonard Lauder, son of Estée Lauder, in the early 2000s, used by economists who make market forecasts, to indicate a change of consumer habits when dealing with a recession, as the sales of articles considered “accessible luxury” increase. The reason? Damage immediate sense of comfort, in addition they raise the mood with little. The deceased Queen Elizabeth II was one of the maximum ambassador of this approach, when in England there were moments of difficulty used to face his subjects with a beautiful lively lipstick on the lips.

Not the first indicator used by economists that draws from a sector that is strongly influenced by consumer behavior. Already in the 1920s there was talk of the edge of the edge proposed for the first time by the economist George Taylor in 1926. Taylor observed that the skirts of women tended to be shorter during the periods of economic prosperity, while the edges stretched during the periods of economic recession, demonstrating that in the first case they were more propheated to enjoy the life than in the second. And with the great depression of 1929 the skirts became very long and austere.

More recently, with the financial crisis of 2008, another economic index has sprung up by drawing from the cosmetic world, that of the “Hair Recession”, that is, hair with grown cuts and not perfect color, which demonstrated the renunciation of many to the regular appointments from the hairdresser due to economic uncertainty. And now, after about twenty years, second Launchmetrics as Glossy reportedreturn to the fore.

It seems that the value of the impact on the media of the “recession hair” keywords, “recession blonde” and “recession brunette” has grown by 96% from February to March. On social media, the “blonde reflection”, that of Margot Robbie, Sophia Richie and Cara Delevingne, began to make its way, so to speak, decreed the color of the spring-summer, to indicate a particular type of blonde with dark roots and the evident detachment with the light lengths, a legacy of an old coloring, which increases as much as more time passes between an appointment from the hairdresser and the other. The new accessible and easy “blonde recession” in management immediately became a trend, but that it is really a signal that we are going through a period of instability due to wars, the American politics of duties, to the anti-migratory one, we wait for the economists to confirm it. We would like to clarify, however, that its success is also due to the fact that it is a democratic color, with low maintenance, which does not require frequent retouches: the blonde reflection, in fact, in addition to not making distinctions of wallets, adapts to those who start from a natural blond base, but also to the brown who wished to experience the transition to the platinum, with the advantage of reducing the discomfort of the regrowth to the minimum.