BMW has innovated once again and will land in Brazil, in the first half of 2022, the pioneering BMW iX, SAV (Sports Activities Vehicles) developed for electric mobility, with all the technology, design and power that only the brand offers.
Because this car is different from anything that has ever been seen, its presentation in Brazil could not be different! The BMW iX was the first car presented in the metaverse, in a live on Twitch, by gamer Nobru and journalist Cris Amaral, who in addition to driving in the virtual world, showed in detail all the differences of the models.
Starting with the exceptional autonomy: 630 kilometers (WLTP) in the xDrive50 Sport version (more than enough to go from São Paulo to Rio de Janeiro, for example, without any stops)
Equipped with efficient eDrive technology and fully electric four-wheel drive, the BMW iX is designed for everyday use and is perfect both in cities and on the road.
In addition, with a charging capacity of up to 200Kw, the vehicle offers super efficient charging – it reaches 80% of the battery in up to 40 minutes. That is, it is possible to leave with a good renewed autonomy in the time you have a coffee.
The performance is also impressive for the category and provides a completely new kind of driving experience. With two powerful electric motors and all-wheel drive BMW xDrive, the BMW iX offers 523hp of power, being able to reach from 0 to 100km/h in 4.6 seconds. Torque provides excellent response for a comfortable and safe ride.
With its high-voltage battery positioned on the floor of the vehicle, between the two axles, the car has a low center of gravity and an intelligent construction, which gives lightness and an ideal weight distribution. These characteristics allow high cornering stability, presenting perfect driving dynamics, which is exceptional for a SAV vehicle. At the same time, it brings a level of agility that is comparable to that of a sports sedan vehicle.
Another great innovation is the design, with a look that immediately catches the eye.
The model introduces a radically new language, with optimized aerodynamics, boldly sculpted in minimalist and precise lines.
BMW’s new curved grille has been redesigned in a vertical orientation and is equipped with special high-tech functions, including self-healing.
The interior of the BMW iX is a show in itself – a luxurious environment, reminiscent of a minimalist and sophisticated lounge. Reduced to its essential elements, it features natural and recycled materials, as well as the large curved central display, positioned freely within the environment.
The Shy Tech used integrates the vehicle’s technological elements so intelligently that they almost go unnoticed, contributing considerably to the feeling of space and tranquility inside.
The speakers, for example, are invisible and are integrated into the design of the seats and installed in the door trim. The BMW iX xDrive50 features the renowned Bowers & Wilkins Diamond sound system. The surround sound system features two speakers that, positioned in the backrest, vibrate mechanically, allowing front passengers to physically feel the bass, for a unique and intense 4D audio bass experience, even at low volumes.
Illuminated touch controls in the center console replace buttons and switches.
The user-friendly and intuitive BMW iDrive system offers the driver complete interaction with the vehicle, with access to controls, entertainment and information, as well as remote software updates whenever new versions are released.
With all these attributes, in just 12 hours, all the units of the first import batch were sold in the pre-sale. With this, production for Brazil will be expanded.
“This success reinforces our confidence in bringing the most advanced technology in the world’s premium mobility industry to the national market with the unprecedented BMW iX”, says Roberto Carvalho, Commercial Director of BMW do Brasil.
With the BMW iX, the company once again marks its pioneering spirit in the electric car market, focusing on sustainability, without neglecting all the comfort, power and efficiency that are BMW’s trademarks.
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Source: CNN Brasil
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