Boom Boom, the aesthetic that cried luxury in the 80s returned?

Take the aesthetic Rich Girl (or Old Money) Inspired by the discreet and effortless elegance of the New York high society at the time of the Cigni di Truman Capote and put it aside, because since the Trump spouses have returned to power, another type of style seems to have established themselves. Is called Boom boom And it indicates the return to the brazen and ostentatious luxury typical of the 80s when wealth was deliberately on display. Think of flaming machines, jackets on shoulders wide from women and men of power, fur and showy jewels. All completed by a marked addenouring, in republican make-up style, Expensive Hair, that is, with a literally expensive appearance, full-bodied and extraordinarily bright, perhaps blonde, very blonde. The Trump aesthetic, among other things, would have also infected the furniture of the oval studio, which now presents golden details and a more opulent style than the Biden presidency.

As he explains The Cut, It was the Forecaster Sean Monahan trend that coined the term. Why Boom Boom? The inspiration comes from the Boom Boom Room, the exclusive club of the Standard Hotel in New York, designed to look like a Bentley covered with golden honey. Not only that, because Boom Boom is easily attributable also to the caps of champagne bottles that fly to clubs and private parties, and to a growing economy, with which to do many Money, Money, Money.

Yet there will be a reason if today all the splendor appears so attractive. The lack of certainties in which we live, the war and the possible escalation of commercial and geopolitical tensions instead of pushing to look forward, feeds a nostalgic gaze towards the past and at the best times. Those in which we allowed ourselves to show a femininity that shouted luxury and thought only about the present as the only possible time, and certainly not to relax by meditation on the here and now. And perhaps, this return to luxury, is only the way in which the decline eras refer their end.

And there are those who ask themselves if this return to the splendor is also linked to the cleared use of the drug Ozempic to lose weight and the rampant botox. And if we really wanted to be more precise you could also speak of Full Facethat is, the use of several fillers of fillers filled with hyaluronic acid throughout the face and of GLOW UPthat is, a set of methods of surgery and aesthetic medicine that have the aim of making their face shine, but not with discretion because the change is very evident. In the era of Ozempic and that of aesthetics Boom boomthere was also the return of very lean models on the catwalks of the recent fashion week, a trend that has decreed the failure of the body diversity. According to a report by Vogue Business, In fact, out of 8 thousand 703 looks and 198 between fashion shows and presentations, only 2% were Midsize models and only 0.3% plus size.

If on the one hand the generation that has never lived the luxury eighties can be attracted precisely because it is the victim of its idealization, it is true that when the direction to be taken is not clear, looking to the past to consolidate it and reinterpret it is always the safest solution. Aesthetics Boom boom It appears to be the daughter of the dominant conservatism, hoping that she does not also translate into a return to spasmodic control over her body, judged only with a male gaze, to the sound of slimming diets so popular in the 1980s, and exhausting fitness sessions.

We had already had a taste with the questionable trend Mob wife make-upliterally “make -up as a mafia wife”. In fact, the 70s and 80s represent the imagination from which to draw on the new generations which, perhaps without worrying about the cultural meaning, only give in to the charm of an easily flaunted pomp, also thanks to social networks and the disproportionate budgets of the influencer marketing, difficult to be able to afford in reality.