Brad Pitt entered the beauty world by launching a skin care line – and it’s for all genders.
“Le Domaine” which the actor co-founded with the Perrin family’s organic winegrowers, seeks to slow the skin’s aging process so that everyone — regardless of gender or skin type — can age well, according to the company’s website.
“I don’t want to run away from aging,” Pitt told “Vogue” in an interview published on Wednesday (21). “It’s a concept we can’t escape, and I’d like to see our culture embrace it a little more, talk about it in a natural way.”
He added that while the idea of anti-aging is “ridiculous” and a “fairy tale”, “what is real is treating your skin in a healthy way”.
The products, which range from $80 to $385, feature two unique and patented active ingredients GSM10 and ProGR3, the website adds.
GSM10 is made from a combination of grenache seed pomace, syrah seeds beneficial to the skin microbiome, according to the beauty line. It has antioxidant properties, works against collagen destruction and can help balance the skin, adds Le Domaine.
ProGR3 is made from a combination of natural molecules found in plant extracts, vine cuttings, chamomile and green tea, the website says, adding that it targets the visible signs of skin aging.
“I mean, I’m the type of person who will change hotel rooms if I smell cologne from the last person who stayed there. It’s too much. It’s very strong. Be subtle,” Pitt added. “Let people come to you. Don’t force others. That’s my feeling.”
The idea for the skin care line came from the Château Miraval winery. Ownership of the vineyard is currently at the center of a legal battle between Pitt and his ex-wife Angelina Jolie.
According to the website, the skincare line, which focuses on “green beauty”, has refillable products, recycled packaging and formulas that are between 96% and 99% of natural origin. It’s vegan and excludes ingredients “that are the subject of environmental controversy,” the site adds.
“Landing here – at Château Miraval – opened up a lot of ideas that I would not normally consider. And a lot of that is sustainability, this zero waste idea is something very important to this area and important to me,” Pitt told Vogue.
It’s been a busy few days for Pitt, who also made his debut as a sculptor at a group show in Finland. The Oscar winner, who arrived at the “Bullet Train” premiere earlier this year in a brown linen skirt, has nine works on display at the Sara Hildén Art Museum in Tampere.
Other celebrities who invaded beauty
Pitt is just the latest A-lister to enter the beauty industry.
Last November, Harry Styles launched a vegan and “cruelty free” beauty line with nail polish, a double lip and eye serum and a facial serum.
Former baseball pro Alex Rodriguez launched a “Blur Stick” concealer in eight different shades in 2021 as a “skin care solution developed specifically for men”. This was part of a campaign for men’s wellness brand Hims.
Meanwhile, the “Queer Eye” star Karamo Brown launched a skin care line for bald and bald men in 2020 to “empower men who embrace their baldness” and “leave outdated ideas of masculinity behind,” he said.
AND Rihanna launched the gender-inclusive skin care line “Fenty Skin” in 2020 – three years after launching the “Fenty Beauty” cosmetics line, which featured foundations in 40 different shades.
Source: CNN Brasil