Brand on Instagram: the 11 most beautiful, fun and interesting social profiles to be shaken under the umbrella

Premise: the imaginative power of a good book under the umbrella and the totalizing peace that derives from it are unreachable. Without objections. Without stress and to-do-listwhen the time at our disposal to lose ourselves in fiction-Vite of the others seems potentially infinite, very long like the blue line that divides the sea from the sky in front of us. But (there is one though), we are honest, there are moments when our threshold of attention is so low, so (slash rightly) in lethargy, that any phrase to read, or formulate, arranges in the phlegm.

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Among the notification of WhatsApp, the brilliant idea on duty to be saved in the notes and that doubt about the Macadamia oil that best suits the frizzy hair to be asked immediately at Chatgpt, we find ourselves punctually in thehomepage of Instagram. It is not known how. Here, in these moments there is little to do: it scrolling soporific becomes the only practicable activity. So why not get lost in moodboard digital more Aesthetic in circulation? We are talking about the Instagram pages of fashion brands. Aka Showcases from storytelling Visual treated as much as that of an art gallery of Mayfair, to the rhythm of Lookbooks, countryside, editorials, interactive content Eye-Catchingbeyond the pure product. We have selected 11 to browse from top to bottom as catalogs. With the careful eye to styleInspo. Or with the carefree one of a summer afternoon. Or both.

Our 11 favorite Instagram profiles:

“My name is Simon Porte Jacquemus, I love blue and white, the lines, the sun, fruit, life, poetry, Marseille and the 80s”. With such a bio, how do you not scroll the thumb up? Jacquemus’s is undoubtedly one of the most Instagram feeds friendly on the square. A breath of saline air between visual games, intimate moments and fashion storytelling, intertwined in a palette pulled from summer in Provence.

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It does not scream, but seduces. Because Miu Miu speaks to those who already “know”. Mecca of the last trend, the brand’s profile is a perfect mirror of its aesthetic Girly. From the campaigns to Sofia Coppola to its irresistible must-havewhich dancers, It-Bagslingerie. Until the events open to the public to keep an eye on: the last, the Miu Miu Summer Reads, where to recover for free a copy of The inseparables by Simone de Beuvoir e ONNAZOKA of Fumiko Enche.

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In the @Chaneloffinial feed the chicness time ago as a protagonist. Through a layout organized for visual themes we find sessions dedicated to campaigns, backstage B&Wproduct details, editorial short films and references to cultural content such as podcast Chanel Connects. All alternating the nuances of the black, black, beige and touched touches made to measure. For an aura of refined mystery and an exemplary exclusive narrative.

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«Creative Director @alessandro_michele». An incipit that is immediately synonymous with a sophisticated, dense, almost dreamlike mood. Posts alternate with patinated shots, which highlight clothes and accessories, with editorial content from artistic appeal: baroque rooms, close-ups of fabrics, suggestive angles, takeover of well -known faces immortalized as stars of the past. Assuming the form of a cinematographic shooting script.

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From Balenciaga Instagram is a canvas Digital-First from the narration very gen Z animated by countryside glam And deliberately “imperfect” images, where the culture of the memes between blurred zoom and domestic light emerge. But the posts, here, live in the deepest, continuously deleted, hidden, and replaced by the latest novelty – now we find the couture -winter couture collection 2025/26. Ergo, the irrelevance studied becomes theasset distinctive.

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With perfectly harmonious, shaded, elegant graphics, Saint Laurent’s Instagram page seems a total campaign. Sophisticated shots made in the backstage of the fashion shows, video with vintage patina, dismal atmospheres, shady settings that enhance textures such as velvet, silk and brocade: it is a sensory immersion in a universe suspended between heritage and contemporaneity. A gallery noir of the charm.

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Pictorial, poetic, naturalistic. On the profile of Loewe the immersive countryside, between leather, lace and feathers, alternate with the irony of viral trends, such as the Tomato bag (also in a hot air balloon version), stimulating Awareness And curiosity in a creative and fun way. There is no lack of reference to the countless artistic initiatives to be marked on the calendar, such as installations scattered all over the world on the occasion of the ten years of the puzzle bag.

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A pleasure for the confetto pink eyes. With a a little visual approach Polished and a little raweditorial shots and framing studied approach small moments in the studio or backstage, creating a mood Intellectual but hyper playful, perceived as authentic. Here, the photographic grid works like a hub cultural to sift, between fashion, music, art: seasonal bags, soundtracks of vinyl fashion shows, the pop-ups all of gold of Acne Paper.

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Deril silhouettes, monochromatic shades, very white lights. By summarizing the dark atmosphere of its aesthetic universe, Rick Owens’ Instagram page looks like a mysterious black and white album of collections, collaborations, livestreamexhibitions, key pieces. To be shaken like a precious alchemical heirloom Digital Edition.

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Schiaparelli

To daydream, just one click on Schiaparelli’s page. Et voilà, there couture Sculptor by Daniel Roseberry, the focus on the surrealist details of the products, the constant presence of red carpet wrapped in golden clouds. All mixed with clips of creative synopsis and processes behind the scenes for a visual experience at the highest rate of glamor.

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Perhaps, by far, the richest profile of gimmings, poetic videos, creative surprises. There is fashion, of course, but a lot of space is also left to the many and beautiful collaborations with artists, videomakers, illustrations and designers who interpret the inimitable world of the maison, so joyful, chic and naive at the best of the meaning of the adjective. A delight for the eyes and the brain.

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Source: Vanity Fair

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