Summer 2024 commands color brat green with immediate effect. After the prolonged reign of the glossy pink shocking, as the most enduring color trend of recent years thanks to thehype generated by the film Barbie by Greta Gerwig, it seems that a new filter through which to see the world has broken the internet with «chaotic energy» to the Charli XCX. Because if you haven’t yet fallen under the spell of her latest album Bratpublished last June 7th, the acid green vibrations of its synthetic cover are already the reference-obsession of fashion, and not only. As the French would say, the carrots are cooked.
And the viral effect is now irreversible: memes from the background #BratGreen and grainy Arial fonts invade Instagram, in the Tik Tok world stars like the iconic actor Twin Peaks Kyle MacLachlan tries his hand at fun bridge music videos Girl, so confusing wearing neon t-shirts, the french Eri Narita’s manicure spotted during the event Vogue World: Paris has spread the word green slime all the way up to the nails. And of course the brands can’t help but follow suit, from brat summer starter pack by Kate Spade at the wheel ColourPop make-up to be so Julia [Fox]”. Not counting the themed advertising campaigns, looking at the bratwurst of Field Roast, or the political drifts, citing the blatant Green Party graphic tribute on X/Twitter in the wake of the UK general election.
“I wanted to choose an offensive, off-trend shade of green to trigger the idea that something was wrong,” Charli XCX told Vogue Singaporeafter having reviewed 65 different colors before choosing this one and hitting the mark. Adding: “I would like us to question our expectations of pop culture: why are some things considered good and acceptable and others considered bad? I’m interested in the narratives behind them and I want to provoke people.” In defiance of the politically correct.
A little electric, a little cirrhotic, the brat green it actually sounds vaguely siliconized like Barbie pink, but it replaces the claim of hyper-femininity with an aftertaste of controversial, dirty and rude rot, winking as much at the color grungy of Kurt Cobain and the ideograms of Matrix, as for the disgusting bodily fluids that are so popular now in fashion. Let’s think about the catarrh from too many cigarettes post-clubbing. With all due respect to Peach Fruzz and butter yellow.
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A radioactive waste-like colouring, almost disturbing, which from the association to the idea of anti fashion make palettes right away Ugly Chic. Already appeared, or touched upon, on the autumn-winter 2024/25 catwalks in the knitted cord-sets and sculpture-dresses by Alexander McQueen, in the cuissardes muddy Fendi, rather than in the drapes of Brandon Maxwell. In addition to the prophetic accents in the latest collections of Gucci by Sabato de Sarno, although attention was sucked by the red Ancora. In all fairness and without making any wild predictions, the probability that the nuance brat will be popular among the reviews-to wear of next September is quite high. It is enough to note the estimates of the global shopping platform Lyst: searches for articles in the style «brat slime green» have increased by 17% in the last few weeks alone.
«Brat it’s an attitude more than an aesthetic”, borrowing the words of Katy Lubin, VP of brand and communications at Lyst. Summed up by Charli herself in “a pack of cigarettes, a Bic lighter and a white top without a bra”, or rather the bad girl’s must-haves cool in its lucid and vulnerable chaos. Which, infuses this glitched green with a mix of arrogance and opacity, audacity and insecurity together. Making it simply «so confusing» and proud of it.
Source: Vanity Fair
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