That being an entrepreneur is not an easy task for anyone, everyone can imagine, but for Brazilian women, it has been proven to be even more difficult. The conclusion is from the We Cities study, released by Dell Technologies.
Among the factors that make life difficult for the entrepreneur, are listed: the heavy bureaucratic burden – such as the time and the number of procedures required to open a business – high corporate taxes, and a complex tax system.
Also having a negative impact on women entrepreneurs: the environment, which favors existing companies over the creation of new businesses, restricted access to capital, as well as the limited number of investors. High borrowing costs are also relatively high barriers to entry for women entrepreneurs in São Paulo.
We cities also considers that few female founders or executives are represented in the 2nd or higher rounds of funding. As such, there is a notable absence of women leaders in the public and private sectors.
The last female mayor of São Paulo, Marta Suplicy (PT), ended her mandate 17 years ago, and women represent only 21.8% of councillors. Nationally, women represent only 15% of seats in Congress. Despite moderate progress towards gender equality in areas such as education and health, women continue to lag behind in leadership roles.
The survey brings these data to support the list that has the 55 cities most favorable to female entrepreneurship in the world. And just like in previous surveys, of Brazilian cities, only São Paulo entered the ranking, taking the 51st position – it dropped five positions in relation to the last index, published in 2019.
Still according to the study, the drop was due to various factors, but the aspect that most weighed for this was women’s restricted access to money.
Despite being below average in terms of classification and score, the metropolis appears in the ranking with a lot of competitive potential: São Paulo has many strengths that can be used to encourage women entrepreneurs and turn on engines of growth.
For Patrícia Meirelles, a specialist in entrepreneurship, business, and self-knowledge, emotional intelligence can be a decisive partner for women not to give up undertaking in a hostile environment: “the advice I give is to work hard on emotional intelligence and resilience, learning to listen to many “no’s” and running after yes, bringing good people into the business who can take you to environments where there are potential investors is also important. Organization is the foundation of everything.”
Five pillars were taken into account for carrying out the study: talent, capital, culture, technology and market. London, New York and the Bay Area (San Francisco) lead the ranking.
Source: CNN Brasil
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