The Commerce Business Confidence Index (Icec) in Brazil rose 0.8% in November, compared to the month of October. This is the second consecutive monthly increase, according to data released by the National Confederation of Trade in Goods, Services and Tourism (CNC), this Friday (25).
As a result, Brazilian traders’ optimism surpassed 131 points in November – the highest level ever recorded by the CNC’s historical series, which began in 2011. The optimism, according to traders, is due to the current performance of the economy. This justification grew 33.8% in the last 12 months among those surveyed.
According to the CNC, the good result is also driven by the purchase intention of Brazilians for the 2022 World Cup, which takes place in Qatar, and started last Sunday (20).
According to the study, 36% of consumers intend to buy products related to the soccer world cup, such as the Brazilian National Team t-shirts. The Brazilian population also intends to intensify the search for televisions (+3.8%) to watch the World Cup matches. The expectation is for a transaction of R$ 1.5 billion in retail only with items related to the sporting event.
In addition to the World Cup, the commemorative dates at the end of the year also move Brazilian trade and, consequently, increase the optimism of businessmen. This is the case of Black Friday and Christmas, the main commemorative date on the merchants’ calendar, according to the CNC.
“The end of the year is traditionally a time of good expectations for retailers. In 2022, there is a special and unprecedented condition, which is the combination of purchase intentions for Black Friday and Christmas with the hosting of the World Cup in Qatar”, assesses CNC president José Roberto Tadros.
In addition, the president of the CNC highlights the good economic scenario in the country, mainly due to the forecast payment of the first installment of the 13th salary, combined with the commemorative dates present at the end of the year.
Source: CNN Brasil
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