Wine has definitely become popular among Brazilians.
While the global expectation is that consumption of the drink will decrease by 1% each year until 2026, Brazil is following the opposite trend, the consultancy indicates. IWSRspecialized in the beverage market. Here, the average per capita consumption went from 1.8 liters in 2019 to 2.7 in 2022, and remains at that level.
Until recently, consumers generally preferred full-bodied wines, with greater evidence of having been aged in oak barrels. Today, consumers want to explore new possibilities by opening up to a world of fresh and elegant wines that reveal the typical characteristics of each soil and each grape.
“We have noticed a change in the style of wine that our consumers want to find in our stores. Labels heavily laden with wood are losing their strength, giving way to wines that truly reveal the flavors and aromas of each grape and that show their originality according to each terroir,” explains World Wine’s Head Sommelier, André Zangerolamo.
With an eye on changing consumer profiles, World Wine has invested in creating a portfolio to meet the needs of these consumers. Its choice of producers prioritizes those who invest in sustainable practices and in valuing their terroirs. It is no surprise that 100% of its products from South America come from sustainable wineries. The brand also has the largest selection of French labels (most of which are biodynamic) on the market, becoming the largest importer in the category over the last 4 years.
“Our drive to bring terroir wines to the country began very early, in the mid-2000s, with the arrival of natural labels from Frenchman Philippe Pacalet. After that, we got to know small and large producers from different countries and fell even more in love with each new flavor we tasted,” recalls Zangerolamo, commenting that the brand was a pioneer in the organic, biodynamic and natural wine segment.
The search does not stop
The brand is constantly searching for wines created by winemakers dedicated to rescuing regions, grape varieties and ancestral production methods, which value the product and provide a better consumption experience. It is no wonder that the brand launches, on average, 120 new labels per year.
Among these products are Diego Magaña from Spain, who focuses on wines with greater acidity and elegance in the Bierzo region, Raúl Pérez, considered the wizard of Spanish oenology, and Chilean Baettig, who bears the surname of acclaimed oenologist Francisco Baettig, who has explored new terroirs in the dry regions of Chile.
Origin
Attentive to guaranteeing origin and maintaining quality during the import process, the brand uses refrigerated containers to transport beverages by sea.
Considered the biggest reference in wine curation in the country, its portfolio includes both large and small producers, offering 3,000 labels from 425 brands from 16 countries to present a universe of possibilities to consumers of all profiles.
The post Brazilians are increasingly curious about wines appeared first on CNN Brasil V&G.
Source: CNN Brasil
Johanna Foster is an expert opinion writer with over 7 years of experience. She has a reputation for delivering insightful and thought-provoking articles on a variety of subjects. Her work can be found on some of the top online news websites, and she is currently lending her voice to the world stock market.
