A study conducted by the Ipsos Institute, commissioned by Nubank, showed that Brazilians have, throughout their adult lives, only 26% of their free time, a period equivalent to 15 years. According to the research, women have even less free time than men and are overburdened with double shifts.
The survey shows how Brazilians spend the little free time they have. With data collected between July 17 and 23 of this year, through 1,500 online and in-person interviews, the study found that Brazilians have 74% of their free time occupied throughout their lives, equivalent to 43 years.
According to the survey, 30% of the time is spent sleeping, followed by paid work (23%). Taking care of the family and the home comes next, with 15% of the time, while time spent commuting, such as in traffic or on public transport, takes up 7% of the entire adult life.
Being in transit or commuting is, in fact, the task that Brazilians like to do the least (42%), according to the survey. Cleaning the house (38.8%), looking for a job (28.5%), managing finances (24.9%) and working (17.7%) come next.
According to the study, 42% of Brazilians say they are dissatisfied or indifferent with the amount of free time they have today, while 19% say they are dissatisfied with the amount of free time they have.
Women are more overworked and have less free time
The study also showed that women are more burdened with double shifts. The data indicate that they dedicate more time to cleaning the house (49%), general housework (29%), taking care of the family and the house (28%), taking care of children (26%), taking care of pets (20%), taking care of family members (16%) and studying (15%).
The activities that women spend less time on are games (28%), followed by unpaid work or volunteering (27%), outdoor activities (26%), job hunting (24%), shows, theaters, exhibitions and cinema (24%), financial control (23%), vacations (22%), bars and restaurants (18%).
Screen use fills 12% of Brazilians’ free time
The use of screens, including television, video games and cell phones, takes up 12% of Brazilians’ free time, according to the survey. This is equivalent to 7.1 years of adult life. Sports and well-being-related activities take up only 4% of the time, equivalent to 2.2 years. Religious activities and participation in events take up 2% (1.2 years) and 1% (0.8 years) of the time, respectively.
According to the study, if Brazilians had more free time, they would like to spend this time traveling (41.7%), sleeping (36%), watching TV (27.2%), playing sports or other physical exercises (26%) or resting/idling (23.4%).
About the study
The study was conducted through 1,500 interviews, online and in person, with men and women over 18 years old, from all social classes (ABCDE) in the five Brazilian regions (North, Northeast, Southeast, South and Central-West). Of the total participants, 52% were female and 48% were male.
The study listed 30 daily activities, classified as “free time” and “busy time”, according to previously defined criteria, and asked participants how much time they spend (hours/minutes) on all daily, weekly or monthly activities. The responses were individual and allowed for overlapping activities, which could occur simultaneously.
From this, the average daily time spent (in minutes) by Brazilians on each activity was calculated and then the data was expanded to represent the average period of one year of Brazilian life. In order for the data to represent the average calculation in years of Brazilian adult life, the life expectancy data for Brazilians (IBGE) in their adult life, from 18 to 76 years old, totaling 58 adult years, were considered, which were multiplied by the average year calculated with the survey data.
The survey is part of a new Nubank campaign aimed at highlighting the importance of managing free time well throughout life. “We know that time, nowadays, is increasingly rare and valuable and we want to help customers have more free time for what really matters”, highlights Livia Chanes, CEO of Nubank.
This content was originally published in Brazilians have only 26% of their free time throughout their lives, says study on the CNN Brasil website.
Source: CNN Brasil
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