Brazilians search for picanha price on the eve of Black Friday, says Google

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On the eve of Black Friday, Brazilians even researched the price of rump steak, according to a survey carried out by Google. Scheduled for this Friday (26) the date with special discounts should be warmer compared to previous years, since 2021 was marked by inflation.

The survey of the largest research platform takes into account surveys carried out between 15:00 and 17:00 on this Thursday, compared to 13:00 and 15:00 on the same day.

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In the most recent time, the item that had the highest percentage variation in search was the sandal sandal, with 114%. In second place came the queen bedcover, with 113%.

The only technology item within the evaluated period was the headset that ranked fourth, with an increase in interest of 89%. Foodstuffs are also on the Brazilian consumer’s radar during the discount season. Chocolates and wagyu steak had respectively 85% and 75% increase in research.

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Products that had the most increase in searches until 5 pm this Thursday:

Anabela Sandal (+114%)

Queen bed covers (+113%)

Footwear (+105%)

Wireless headset (+89%)

Mattress (+88%)

Chocolates (+85%)

Party dress (+83%)

Disposable diapers (+78%)

Rump steak (+75%)

Wardrobe (+73%)

Reference: CNN Brasil

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