BRF announced this Wednesday (8) that it designs annual revenue of BRL 100 billion by 2030. According to the company’s statement, the evolution in the segments of pet food, alternative proteins, ready meals and the expansion of the presence of its products in multiple purchase platforms will be the main factors that will take the revenue to this level.
In Brazil, BRF’s net revenue totaled around BRL 24 billion in the last 12 months, an increase of about 22% compared to the previous 12 months.
During this period, there was a 30% increase in the production of high value-added items, which represent 84% of the portfolio, with a 20% increase in ready-to-eat dishes, with an increase in the preference of the Sadia, Perdigão, Qualy and Deline brands, and of 25% in pigs.
Another acceleration factor, according to BRF, was the entry into Ambev’s B2B platform, the BEES, in the marketplace of Magazine Luiza and the creation of a B2B sales platform by Whatsapp.
“Our brands are still strong and gaining more and more space. We also reached around 300,000 active customers, anticipating the target set for 2023 by two years”, said Sidney Manzaro, vice president of Mercado Brasil at the company.
BRF also expressed its intention to increase its presence in the international market, mainly in Saudi Arabia and Turkey.
“There were 45 launches in 2021 and more than 20% of international revenue comes from high value-added products”, added Patricio Rohner, vice president of International Market at BRF.
Reference: CNN Brasil
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