It is the dream of digital nomadism, a phenomenon that has always been talked about but that never seems to start. The smartworking, tried and often confirmed in the Covid era, however, it has given another chance to those who have always dreamed of living where it happens, working with a good wi-fi connection, and changing everything except themselves: home and city, sea, mountains and country.
According to the data collected by Airbnb, the march of nomads around the world is not only continuing, but is being implemented. They basically say that between 2020 and 2021, the percentage of users booking long-term stays grew from 9% to 12%, and in particular that:
- One in five nights booked in the third quarter of 2021 involved stays of 28 days or more;
- Almost 50% of the nights booked in the third quarter of 2021 were for stays of at least seven days, compared to 44% in 2019;
- Over the course of 12 months (September 2020 to September 2021) more than 100,000 guests booked stays of 90 days or more;
- Over 300,000 people have applied to be selected from 12 winners to live anywhere on Airbnb for one year and are currently contributing to product development and innovation.
To lend a hand to the group comes none other than Brian Chesky, CEO and co-founder of Airbnb who announced on Twitter (immediately relaunched by the Airbnb press release), that “will live on Airbnb”, between Atlanta and other cities, returning from time to time to San Francisco.
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A great marketing choice, sure, and a trend that if it starts would bring new and rich revenues to the platform in times when tourism is what it is. But also a dream that becomes real. «What is also happening in Italy is a change in which the economic opportunity is disconnecting itself from the physical position. People are free to move to places where they can live better, and they choose a different philosophy of life and work
“What we notice in Italy – he says – is that it is still a very expensive destination, where there is a lack of co-living situations and flexible housing solutions that are perfect for this lifestyle”, he says. Alberto Mattei, President of the Italian Digital Nomads Association, born in 2021, but with decades of experience. He adds: “There are many small municipalities in Italy who are beginning to understand that the solution to depopulation could also be this, and are studying how to become attractive for digital nomads”.
In addition to pushing the wave, Airbnb is already riding it and is helping some urban and rural destinations in the United States become the destination for remote work, from Chicago to Tucson to Tulsa, from West Virginia to Maine. In addition, more and more countries are changing their visa and tax rules, and more than 35 offer a visa for digital nomads. Is this an opportunity to really start living where it goes?
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