The online shopping giant Amazon opens today in London, for the first time outside the US, a supermarket that allows consumers to shop without going through the cash register, a new step in the fierce competition with traditional merchants. reports the RES.
The Amazon Fresh store, at Ealing Broadway, “is the first grocery store in the UK to allow shoppers to shop and then just walk out of the store without a cashier.” “It’s also Amazon’s first physical store outside the US,” according to a statement.
Customers can scan a QR code on their smartphones by entering the store, then making their purchases and leaving the store directly. However, every product that the consumer gets from the shelves is automatically debited to his account through the application on his phone.
The store operates with sensors, cameras and “deep learning” algorithms (technology designed to allow a device to ‘acquire’ knowledge), as Amazon explains in a promotional video.
The store offers “a wide variety of products under the Amazon brand itself, such as meat, fish, fruits and vegetables, pastries, ready meals and essentials.”
Amazon, already on the rise in the UK before the pandemic and increasingly competing with a crisis retailer, saw its position strengthened by the pandemic, which led to the closure of conventional stores for months.
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