To work, in a coordinated way and on a global level, for a more sustainable future. This is the great goal of The Sustainable Market Initiative, the initiative conceived and chaired by His Royal Highness the Prince of Walesready to involve different task forces, each belonging to a specific sector, in order to collaborate together for a better tomorrow.
The response of the fashion house was not long in coming Brunello Cucinelli, which immediately joined the Fashion Task Force chaired by Federico Marchetti, which aims to produce positive effects on the climate and nature, guaranteeing its commitment to the workflows dedicated toregenerative agricultureas well as financially supporting the project Himalayan Regenerative Fashion Living Lab. An initiative, the latter, aimed at restoring degraded landscapes and recovering traditional crafts and textile skills in order to improve the local economies of cashmere, cotton and silk, addressing the global challenges related to climate change and the loss of biodiversity .
“We are honored to be able to participate in such a noble initiative and for this reason we would like to express our deepest gratitude to His Royal Highness the Prince of Wales, a polite man of great class, who together with his friend Federico Marchetti was able to conceive the beautiful, fascinating idea of putting together some world fashion brands to try to improve our planet. Our mother Earth welcomed and nurtured us, allowed us to enjoy her wonderful resources and our responsibility towards her fullest and most accurate protection is great.. I have always been fascinated by the East, by these areas of the world and by the people who live where the landscape is so enchanting and the sky so close to men. It is with sincere enthusiasm that we have accepted to participate in a project of the highest humanity, so that different populations can continue to live in the places of their ancient life in harmony with nature. As with us, I am convinced that landscape, economy, craftsmanship and traditions are part of a whole, that the project of Himalayan Regenerative Fashion Living Lab he conceives it brilliantly as a holistic whole, “he commented Brunelli Cucinelli.
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Source: Vanity Fair
