Bruno Barbieri, the return of 4 Hotels and the future of hotels

If for some time now you have been checking whether there is a topper on the mattress in your hotel room and whether the glasses near the minibar are made of glass and not plastic, it is very likely that it has something to do with it. Bruno Barbieri and his 4 Hotelsthe Sky Original program that returns with a new series of episodes from Sunday 8 September at 9.15pm exclusively on Sky Uno and streaming only on NOW. «We are getting the results we wanted to get when we started working on this program, considering that the Italian hotel industry is changing a lot, even if we are still at the beginning», confesses Bruno Barbieri on Zoom to the journalists who ask him What’s new in this new edition and what it meant for him, a decorated chef, to embark on an adventure that made him familiar even to an audience that was not passionate about cooking. «Generations have changed. Compared to the past, the children of hoteliers have a much stronger and clearer idea of ​​their workand this leads them to come out of their shell to understand what is happening, what works and what needs to be improved”, insists Barbieri with his unmistakable Emilian accent.

Speaking of a progressive return of Italians to hotels after the B&B boomBruno Barbieri thinks that it is due to the fact that we want to be more comfortable and pampered than before: “We like the idea of ​​spending a little more, but that little bit has to be perfect.”Barbieri continues, as someone who loves and follows 4 Hotelsputs hoteliers to the test with challenges, jabs and notes that can help them improve. «The future, for me, will go somewhere else: that of boutique hotels, with fewer rooms and even more attention to detail and customer needs”, he continues, announcing with a certain pride his and his team’s commitment to serving the sustainability in hotels. «We have started a crusade to 4 Hotelsbut there is still a lot to do. We have collected a lot of plastic, the hotelier has finally understood that it is time to change because, after all, if we all fight for a more sustainable planet we will all be better off”, thunders Bruno Barbieri, who also says he has introduced some plot twists in the inspections of the rooms and the structure very funny.

Regardless of what we have learned – that is, how important cleanliness is for him – the question that arises spontaneously is: but how come after all these editions of 4 Hotels Participants don’t check the rooms a thousand times to eliminate even the thinnest layer of dust from the dresser and the famous and terrible hair on the pillow? «In a hotel there are so many details and the staff must be prepared. But you have to have attention in your soul, even if I realize that there are really many things to look at. From putting the pillowcase in a certain way to not forgetting the objects in the closet.

The spectators, however, 4 Hotels they also appreciate it because of that competition which so much teases and entertains the viewer: «Initially the hoteliers were afraid to tell their story but, over time, things have changed and they want to win. When you get into the mood, mechanisms of competition and strategy always come into play, which are completely normal.but that create an energy that I really like», adds Bruno Barbieri, who has always been a lover of the famous spice of things. Along with the region that is best prepared in terms of hospitality (spoiler: it’s the mountains), and the importance of breakfast («Being the last thing you do before leaving, if it’s bad it will leave you with a bad memory of that hotel»), Bruno Barbieri admits that, among all the things he has done, there is one that he has never been able to face: take the hot air balloon. And on the hypothesis of someone helping him at 4 Hotel in the future, he jokes: Am I not enough for you? And, this time too, he is right.