Many K-Pop celebrities have contracts with big luxury brands. The latest was announced this Monday (16): Park Jimin, from the group BTS, is the new global ambassador of Dior.
The brand reported that the singer now lends his image to the men’s collections of artistic director Kim Jones.
As a new global ambassador for Dior, @BTS_BigHit group member JIMIN kicks off this partnership by embodying the newest creations by Kim Jones. Wearing a sportswear inspired look from the #DiorSummer23 collection, the performer channels Monsieur Dior’s passion for the outdoors. pic.twitter.com/t3PRuekW6u
—Dior (@Dior) January 16, 2023
The designer even has a long-standing relationship with the group, as he designed the costumes for the world tour of “Love Yourself: Speak Yourself” by BTS, which took place in Brazil in 2019.
In 2021, Louis Vuitton appointed BTS as brand ambassadors.
Other K-Pop celebrities who are brand ambassadors for designer brands are the members of BLACKPINK: Jennie is from Chanel; Rosé is an ambassador for Yves Saint Laurent and Tiffany & Co.; Lisa is from Bulgari and CELINE; and Jisoo is from Dior and Cartier.
It is worth mentioning that the list is long: there is also Kai, from EXO, who is a Gucci ambassador; ASTRO’s Cha Eunwoo is in Burberry, and NCT’s Jaehyun is in Prada.
Source: CNN Brasil
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