“Never allow anyone to force you to live a harmful situation, you must love yourself and always react for the right to life and freedom”. These are the words of Matteo Andreini, of the House of Talent influencer crew, who on the occasion of the National Day Against Bullying, which is celebrated on February 7, decided to put their face, together with his other travel companions, to say strongly no to bullying.
A scourge that in Italy affects more than 50 percent of boys and girls between the ages of 11 and 17.
“I feel like asking a bully a question: why negatively affect another person’s life simply because yours is maybe not going as you would like?” Antony Nano, in the video made for Vanity Fair together with the other House of Talent influencers, they launch a campaign today social networks to raise awareness among young people on the subject.
To respond to bullying with love, Super!, ViacomCBS Networks Italia’s entertainment brand dedicated to children and teenagers, and the House of Talent influencer crew (over 10 million followers between Instagram and TikTok) launch a social campaign to raise awareness among young people on the subject, with the hashtag #amorenonbullismo.
It will be the creators of House of Talent who will invite everyone to participate in the call to action against bullying putting his face on it. As? Taking a picture that tells about love and kindness, the image must be uploaded to the site in order to be able to see it again on Super !, channel 47 of the DTT and 625 of Sky. They will also be able to post the photo on their Instagram page by tagging three friends and using the hashtag #amorenonbullismo to further amplify the message and continue the mission online.
“Like ViacomCBS Italia, in particular with the Super! Brand, this year too we decided to create a campaign to give a message to young people against all forms of bullying”, he explains Cecilia Padula, Senior Director Kids South Hub, ViacomCBS. “ViacomCBS’s vocation for quality entertainment has always been to convey content capable of interpreting reality and telling it with the right language suitable for children”.
To remember that words, just like gestures, have weight, wherever they are: inside a smartphone, on a school desk, on a person’s social page. And they can cause deep wounds. “I have been bullied several times in the comments under my posts for my physical appearance, “he says Noah Planas. “It really made me feel bad but over time it has become a strong point.”
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