Bvlgari, «Magnifica» lights up Milan

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After a year and a half of pause, the lights on the city of Milano. The switch was pressed by the house bvlgari, who chose the Lombard capital as the setting for the international presentation event of the new High Jewelery collection Magnificent.

Two exceptional locations chosen for the occasion. Before the Teatro alla Scala, entirely reserved for the evening, where the parterre of guests was able to attend a concert by the Accademia del Teatro alla Scala which performed some of the best known arias by composers of the caliber of Giuseppe Verdi, Giacomo Puccini and Vincenzo Bellini.

To shine, the precious creations of the label, represented in a wonderful living picture which animated the spaces of the Bvlgari Hotel, second stage of the evening, where, the conductor Beatrice Venezi gave a live performance as guests enjoyed a special menu from three Michelin star chef Niko Romito.

The new collection, an ode to authentic values ​​and human genius, is at the same time an invitation to fully welcome the gifts that spring from nature, wit and passion. Precious stones are intertwined with know how of the prodigious hands of talented artisans who have always shaped thatidea of ​​magnificence dear to the brand.

To do the honors of the house, Jean-Christophe Babin CEO of the Group which welcomed the guests, including many celebrities now part of the Bvlgari Family: Ester Exposito, Lily De Wittgenstein, Solange Smith, Vittoria Puccini, Lily Aldridge, Anna Cleveland, Jaime Lorente, Chiara Ferragni, Alessandro Borghi, Serenay Sarikaya, Tamu McPherson, Nieves Alvarez, Alessio Lapice, Svetlana Khodechenkova, Alejandro Speitzer, Tanja Lacroix and Leo Gassman, to name a few.

But not only. The Brand, in addition to the presentation event, also committed to leaving a tangible mark on the territory, thanks to two further important initiatives: the opening to the public – for the first time ever e until 10 June – the Alta Gioielleria showroom built inside the Bvlgari boutique in via Montenapoleone, 2, so as to allow everyone to admire the new Magnifica Collection and the creation of a fashion show-event in one of the symbolic places of Milan, the Galleria Vittorio Emanuele , which will then be streamed on June 21 around the world.

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