Approaching women to bags and jewelry is certainly more immediate than recognizing the combination between the world of women and innovation. A gap that Bvlgari has decided to fill with various programs and initiatives a support for empowerment “in pink”, both in the scientific environment and within your company. That of the Roman house is a commitment that has come to life for some time, but which with the advent of the pandemic has undergone an important acceleration.
The company, which is part of the Lvmh luxury group, was among the first to take action in the area by supporting the Spallanzani hospital, Capitoline like the Maison, and establishing in June 2020 the Fondo Bvlgari virus free. a financial program aimed at supporting high-profile institutions such as the Jenner Institute of the University of Oxford, the Rockefeller University of New York and the National Institute for Infectious Diseases of the aforementioned Spallanzani. During the webinar Innovating the present for a sustainable future the ceo Jean-Christophe Babin he underlined the importance of uniting everyone’s forces in a time of great difficulty such as the one we are experiencing, offering concrete help for research. Research that has already paid off, if we consider that, as part of the collaboration with the Jenner Institute, Bvlgari has supported the development of the Oxford vaccine, created in collaboration with AstraZeneca, with 530,000 doses already distributed in Great Britain. ‘I congratulate the University of Oxford on this extraordinary achievement,’ commented Babin. ‘We are incredibly proud to have played our small part on this challenging road to the vaccine. We look forward to continuing our work with the University of Oxford in the years to come to eradicate other viruses in the same way. ‘
Not only that, with the Bvlgari Women & Science Fund the company is funding COVID-19 research at Rockefeller University, supporting a team of female scientists in their work of developing new therapies and drugs to fight the coronavirus. Says Leslie Vosshall, professor of neurogenetics and behavior at the New York University: “As a member of the faculty that is developing diagnostic tests for the loss of taste and smell, I am excited and incredibly grateful for Bvlgari’s visionary generosity in fighting this global virus. , we have the opportunity to help many lives ». But the support is not aimed only at science: to improve people’s lives, and in particular that of women who work in the company and in the community, Bvlgari “is investing more and more in female empowerment, considered as a competitive advantage for lead the company towards innovation », he commented Eleonora Rizzuto, head of ethics and compliance and director of CSR of the Bvlgari group. “Here 60% of managers are women, in recruitment we carry on the inclusion policy, in our work we promote respect for skills, and never as now, also that of safety. We have activated smartworking to allow employees to find their own balance between work and family, but some women find it more comfortable to come to the office, because it may not be easy to work from home with the children to care for. We are available in both directions, we try to maintain a 360 ° approach ».

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